Market Overview

Alef Mobitech Unveils Alef Connext for Next-Generation Mobile Engagement


Empowers Brands to Drive Smart 5G-Like Mobile Campaigns with
Compelling, Market-Specific Content Targeted Toward Digital Consumers

, a market-leading Mobile Edge Technology solutions
provider, today announced it is powering the next generation of 5G-style
applications by combining Connectivity and Computing with localized
services at the Mobile Edge. Alef Mobitech today ushered in a new genre
of mobile customer communications with the announced availability of Alef

Using Alef Mobitech's patented technologies and hyper-distributed cloud
computing capabilities at the mobile network's radio edge, Alef Connext
empowers brands to engage in smart mobile campaigns with compelling
content. Alef Connext leverages its live deployments in leading Operator
Networks to deliver dynamic, targeted and precise market-specific
content to end users.

Raymond DeRenzo, Managing Partner of Kinetic Growth and Innovation
Services, and Professor of Marketing at Hult International Business
School, said, "Alef Connext is defining the future of Mobile Edge
Computing, by providing 5G-like services, now. Consumers want to engage
in immersive and interactive communications, whether it's information,
commerce or entertainment. Alef Connext makes all of this happen, today."

Alef Connext's advanced video dashboard offers brand strategists and
Mobile Network Operators (MNOs) added consumer insights. Alef ultimately
delivers new ways to connect with digital consumers via hyper local,
proximity-based and intelligent real-time communications.

"Global companies must evolve new and better ways to interact with their
growing customer base. Alef Connext provides both the mobile consumers
of today, and tomorrow, with opportunities to interactively engage in
ways that are familiar, useful and appealing. With solutions like Alef
Connext, we are ushering in the future of brand communications," said
Ganesh Sundaram, Alef Mobitech's CEO.

About Alef Mobitech

Alef Mobitech's mission is to realize the worldwide potential of the
Mobile Internet through a wide range of enablement services by teaming
with Solution Providers and Mobile Network Operators. Based on
innovative Mobility Cloud Technologies, Alef Mobitech empowers
businesses across multiple segments to launch new products and services.

Alef Mobitech is headquartered in Morristown, New Jersey, with Offices
in India and Brazil. For more information, please visit

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