Market Overview

Eldermark Unveils New Marketing Automation and Integrated Marketing Agency

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Dynamic Combination of Technology and Services Integrates Seamlessly
with New CRM

Eldermark, an all-in-one senior living software platform, today
announced the launch of a comprehensive marketing automation platform
and integrated marketing agency for senior living operators that
integrates with its newly introduced CRM. The automation solution
combined with the CRM brings unique capabilities and streamlined sales
and marketing alignment to senior living operators looking to find
innovative ways to boost occupancy and get a better understanding of
census trends.

Eldermark has a track record of supporting its customers with tailored
operational and clinical consulting, and the launch of the new
full-service marketing automation solution and integrated agency expands
their legacy of offering scalable solutions for senior housing operators
that deliver results. Instead of piecing together a marketing strategy
from multiple vendors and solutions, Eldermark customers will be able to
access an integrated, seamless sales and marketing solution that
provides actionable insights into occupancy trends and census data.

"As an industry leader in customer support, Eldermark is transforming
our approach to sales and marketing to align with what our senior
housing operators really need and empowering them to be leaders in their
markets," said Craig Patnode, President and CEO of Eldermark. "Our
marketing automation and agency allows us to be a true partner to our
customers, starting with the fundamentals, really listening to their
pain points and goals, and building a solution that helps their
organization go above and beyond what they expected."

Today, most operators have numerous marketing and sales partners which
creates ambiguity around actual return on marketing investment.
Eldermark's laser focus on true conversions—move-ins and occupancy
increases—and customizable approach to marketing automation and services
brings clarity to customers about where investments pay off and where
they don't.

With Eldermark's
marketing automation
tool, customers will be able to engage
real-time prospect attribution within their CRM, as well as a
full-service content management stack that includes nurture campaigns,
direct mail and more. New customers will also be able to access a data
cleanse, ensuring that all campaign efforts have the biggest impact
possible. Eldermark's Prospector and demand generation tools power a
dynamic lead funnel that helps sales and marketing teams zero in on
prospects with the most potential right away.

Eldermark customers can also access other professional marketing
services, including reputation management, local, regional and national
SEO and PPC, social media advertising, recruitment and HR solutions and
website development.

About Eldermark

For over 25 years, Eldermark Software has provided an all-in-one senior
housing software platform developed by experts and designed specifically
to meet the needs of senior housing providers. Eldermark's fully
integrated platform and 24/7 customer care enables customers to focus on
providing superior care and on improving outcomes for residents. Truly a
full-stack senior living solution, Eldermark provides senior
care software
and services for census and facility management, care
team workflows, sales and marketing and resident safety/ nurse call
systems. Learn more at www.eldermark.com

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