Market Overview

Global Sparkling Wine Market 2018-2022 | Increasing Use of E-commerce Channels to Boost Growth | Technavio

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The global sparkling wine market is expected to post a CAGR of close to
2% during the period 2018-2022, according to the latest market research
report by Technavio.

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Technavio has published a new market research report on the global sparkling wine market from 2018-2 ...

Technavio has published a new market research report on the global sparkling wine market from 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is increasing demand for
premium wines. The demand for superior value and characteristics of wine
drives the premium wine variety. The major producers of sparkling wine
have started acquiring vineyards to strengthen their premiumization
strategy. The increasing disposable income and aspirational mindsets of
middle-class consumers are factors likely to propel the concept of
premiumization. Increasing consumer awareness and knowledge about wine
will also fuel the shift toward more expensive wine brands. Thus, the
global sparkling wine market is expected to show a positive outlook
during the forecast period.

This market research report on the global
sparkling wine market 2018-2022
also provides an analysis of the
most important trends expected to impact the market outlook during the
forecast period. Technavio classifies an emerging trend as a major
factor that has the potential to significantly impact the market and
contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time
only:
View
market snapshot before purchasing

In this report, Technavio highlights the increasing use of e-commerce
channels to sell wines as one of the key emerging trends in the global
sparkling wine market:

Global sparkling wine market: increasing use of
e-commerce channels to sell wines

The evolving landscape of the retail industry is helping vendors develop
online strategies to target and retain their old customers and gain new
customers. Wineries and vendors that sell their products online or
through e-commerce portals can offer lucrative and competitive pricing.
The design and details of the products can also be enhanced. With the
increasing use of digital technologies, videos can be added to the
product page to make it more attractive. The D2C approach also
eliminates middlemen such as distributors and hence enables competitive
prices and increased margins. Moreover, vendors use online channel
partners in the development phase of their products to understand the
taste and preference of customers. Thus, the global market is expected
to witness a positive outlook during the next few years.

"Premium wine categories are perceived as affordable luxuries that
have led many vendors to focus on higher-priced products to deliver
quality and value, which is driving the overall global market. The
increase in demand for premium wines is boosting all the major wine
markets,"
says a senior analyst at Technavio for research on
alcoholic beverages.

Global sparkling wine market: Segmentation
analysis

This market research report segments the global sparkling wine market by
product (Prosecco, Cava, Champagne, others) and geographical regions
(APAC, EMEA, and the Americas).

The EMEA region led the market in 2017 with a market share of more than
78% of the market share, followed by the Americas and APAC respectively.
However, during the forecast period, the APAC region is expected to show
the highest incremental growth followed by the Americas.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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