Market Overview

Gallup and Urbanova Launch Groundbreaking People-Centered Platform to Enhance Global Urban Initiatives

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Pioneering effort to marry resident voices, public and private
resources to build more equitable and resilient communities

Building on their initial
research
, Gallup and Urbanova have partnered to develop one of the
world's premier people-centered smart cities platforms to give
municipalities and their stakeholders the data and insights they need to
improve the social, economic and environmental equity and resiliency of
their neighborhoods.

This is a unique partnership that pairs the global analytics insights
from Gallup with the leading industry players from Urbanova, including
Avista, Itron and McKinstry as well as the City of Spokane, and
Urbanova's many public and non-profit sector collaborators. Together,
these players will create a platform that will promote dynamic,
sustainable and equitable economic growth.

This novel approach is new to a larger market problem and serves as a
reset to the unproven tech-first methods that have hindered attempts at
enlightened city planning in the past. Solutions will be created with an
in-depth understanding of a city's problems according to its own
citizens, businesses and visitors.

Gallup and Urbanova will develop, test, and deploy smart city
initiatives using findings from its unique Community Impact Evaluation
System, which captures previously unavailable behavioral, attitudinal
and emotional indicators. The Gallup-Urbanova team will also engage
residents in a panel experience, which will serve as both a research
tool and a form of continuous citizen engagement, allowing members to
share concerns, ideas and express preferences on issues and priorities
that impact the neighborhood and city in which they live.

Cities need assurance that they are correctly identifying the pain
points their constituents experience every day and need evidence on
which to base their recommendations to policy makers. This platform will
be a proving ground to identify community priorities and assess the
feasibility and potential effectiveness of deploying technology
solutions to address problems. Most importantly, the platform will
measure results and provide transparency on how measures implemented are
impacting the citizen-selected metrics of focus.

"This approach will enable Urbanova, our partners and stakeholders to
make investments that are recognized for the tangible benefit to the
local population," said Kim Zentz, Urbanova CEO. "Together with Gallup,
we are demonstrating the power of a people-centric smart cities
operating model that aligns objectives, capabilities and outcomes to
real-world citizen needs."

"The operating platform that Gallup and Urbanova are engineering is
truly unlike anything else. The models and frameworks developed through
this project will provide a new template for how to assess the return on
investment of smart cities initiatives everywhere," said Justin Bibb,
Head of Gallup's Global Cities Practice. "This work represents an
important next step in the Gallup-Urbanova partnership, resulting in a
replicable, scalable and sustainable model for cities across the world."

About Urbanova

Urbanova
leverages the vibrant urban advantages of Spokane, Washington to find
new ways to make communities better for people. Spokane's downtown
University District is the living laboratory for scalable projects that
harness data to gain insights, empower people and solve urban challenges
in new ways—all with the goal of enabling healthier citizens, safer
neighborhoods, smarter infrastructure, a more sustainable environment
and a stronger economy.

About Gallup

Gallup delivers analytics and advice to help leaders and organizations
solve their most pressing problems. Combining more than 80 years of
experience with its global reach, Gallup knows more about the attitudes
and behaviors of employees, customers, students and citizens than any
other organization in the world.

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