Market Overview

Kraft Heinz and Oprah Winfrey Collaborate to Launch O, That's Good! Frozen Pizza


Oprah Delivers a Delicious, Nutritious Twist on America's Favorite
Comfort Foods with New Line of Frozen Pizza

Pizza night just got even better. Oprah Winfrey, in collaboration
with Kraft Heinz, today announced the expansion of O, That's Good! with
a new line of premium frozen pizzas. This launch is the third category
from Mealtime Stories, LLC, the joint venture between Kraft Heinz and
Oprah Winfrey, which released refrigerated soups and side dishes in
2017. The O, That's Good! Brand was inspired by Oprah's love for
nutritious, great-tasting food.

This press release features multimedia. View the full release here:

Oprah with O, That's Good! Fire Roasted Veggie Pizza (Photo: Business Wire)

Oprah with O, That's Good! Fire Roasted Veggie Pizza (Photo: Business Wire)

O, That's Good! Frozen Pizza is a delicious, convenient option
for pizza night that the whole family will love. Each pizza is made with
a nutritious twist; one third of the classic crust is made with
cauliflower* but it's so delicious you won't taste the difference. The
new line is also made with no artificial flavors or dyes.

"Pizza is a favorite, fun and easy food to share with family and
friends," said Winfrey. "I am always looking to add a nutritious twist
to my foods, so we made part of the crust in my new pizza with
cauliflower while maintaining that classic, cheesy pizza flavor you and
your family love."

"At Kraft Heinz, we understand that the trifecta of great taste, real
ingredients and convenience in food options is nearly impossible to
find," said Christopher Urban, Head of Mealtime Stories at Kraft Heinz.
"After the success of O, That's Good! Refrigerated Soups and
Sides, we wanted to bring excitement to the pizza category and give
families even more delicious options to please everyone at the dinner

Mealtime Stories will support O, That's Good! Frozen Pizza with a
robust 360 degree marketing campaign, including a new national TV ad
featuring Ms. Winfrey.

O, That's Good! Frozen Pizza (SRP: $6.99) is available in the
frozen pizza aisle at grocery stores nationwide in four varieties:
Pepperoni, Five Cheese, Supreme, and Fire Roasted Veggie. Along with
pizza, the brand is extending its original line with four new
refrigerated soups (SRP: $4.99) and sides (SRP: $4.49) with a nutritious
twist: Chicken With White & Wild Rice Soup, Roasted Corn Chowder, Sour
Cream & Chive Mashed Potatoes and Broccoli Cheddar Rice.

Ten percent of Mealtime Stories' profits will be equally split between
charitable organizations Rise Against Hunger and Feeding America to
support the fight against hunger. The Kraft Heinz Company Foundation
intends to make annual donations on behalf of Mealtime Stories to these
charities until the joint venture becomes profitable.

For more information on O, That's Good! offerings and where to
buy, please visit

*Less than ½ cup vegetables per serving

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company's iconic brands
include Kraft, Heinz, ABC, Capri SunClassicoJell-OKool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon
Quero, Smart
 and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit

About Rise Against Hunger

Rise Against Hunger (formerly Stop Hunger Now), an international hunger
relief organization based in Raleigh, N.C., works to implement immediate
and long-term solutions to hunger worldwide. With program locations in
20 U.S. cities and five international offices, Rise Against Hunger has
engaged volunteers to package more than 336 million nutrient rich meals
for distribution to 74 countries around the globe. To find out more
about Rise Against Hunger's efforts to end hunger worldwide, please

About Feeding America

Feeding America is the nationwide network of 200 food banks that leads
the fight against hunger in the United States. Together, we provide food
to more than 46 million people through 60,000 food pantries and meal
programs in communities across America. Feeding America also supports
programs that improve food security among the people we serve; educates
the public about the problem of hunger; and advocates for legislation
that protects people from going hungry. Individuals, charities,
businesses and government all have a role in ending hunger. Donate.
Volunteer. Advocate. Educate. Together we can solve hunger. Visit,
find us on Facebook or
follow us on Twitter.

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