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Kate Hudson and New York & Company Announce Multi-Year Partnership

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Kate Hudson Named the Brand Ambassador for the "Soho Jeans" Collection
and Partners with New York & Company to Create her Own Collection
Launching in Spring 2019

New York & Company, Inc. (NYSE:NWY) today announced a partnership with
Kate Hudson, further expanding upon its success in developing
high-profile collaborations. The award-winning actress, best-selling
author and globally-successful businesswomen has signed a multi-year
deal with New York & Company to be the Brand Ambassador of its $200M
"Soho Jeans" collection, and will also partner with the Company to
develop her own ready-to-wear fashion line.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180822005167/en/

Kate Hudson and New York & Company Announce Multi-Year Partnership (Photo: Business Wire)

Kate Hudson and New York & Company Announce Multi-Year Partnership (Photo: Business Wire)

"We are excited to partner with Kate Hudson and believe she is the
perfect addition to our company," stated Greg Scott, CEO of New York and
Company. "Our customers have been asking for a partnership with Kate for
years, and we believe her tremendous star power, unbelievable style, and
broad social influence will not only strengthen our relationships with
existing customers but also ignite our customer acquisition initiatives."

The Soho Jeans collection represents significant percentage of the
Company's annual sales and includes an extensive assortment of jeans and
related apparel that are designed with proprietary fabrics. The denim
assortment at New York & Company is designed to "fit everyone", and is
unique in its attention to on-trend fashion and inclusive sizing,
ranging from 00 – 20, including petite and tall.

In addition to her role as a Brand Ambassador, Kate will design and
develop her first ready-to-wear fashion apparel collection, slated to
launch in March 2019. New York & Company will leverage its
infrastructure, technical design and sourcing capabilities to build the
brand. The new brand will be available at New York & Company stores and
its ecommerce site as well as on its own dedicated ecommerce platform,
with potential for additional retailer partnerships in the future—a
first in New York & Company's history.

"It has always been important for me to partner with companies that
share my values and creative vision. I love the quality of materials and
fabrics New York & Company uses," said Kate Hudson. "Their size ranges
and affordable price points, along with their commitment to empowering
women through fashion makes New York & Company an ideal partner for me
to launch my new collection with."

"We believe this will be significant to our continued growth in the
ever-changing retail landscape, further solidifying New York & Company
as an industry leader that creates digital brands that matter. This
strategy provides our company with added diversity in our revenue
stream, as we expand the breadth of our assortments and channels
served," said Mr. Scott.

Mr. Scott further stated, "We are more than excited to partner with
Kate, and look forward to developing a collection with her that we
believe will be a substantial business. We welcome Kate to the family,
joining Eva Mendes and Gabrielle Union as the fashion powerhouses of New
York & Company."

The Kate Hudson for Soho Jeans Campaign was shot by world-renowned
photographer, Alexi Lubomirski in Malibu, CA and will appear in stores
nationwide and online beginning Thursday, August 30th.

Click here
for high resolution images.

About Kate Hudson:

Kate Hudson is an actress, producer, fashion icon and author of the New
York Times
 bestselling Pretty Happy: Healthy Ways to Love
Your Body
and Pretty Fun: Celebrating and Creating a Lifetime of
Traditions
. She won the Golden Globe and was nominated for an
Academy Award for her performance in "Almost Famous." Her numerous film
credits also include "How to Lose a Guy in 10 Days," "Fool's Gold" and
"Bride Wars," which she also produced. She lent her voice to the global
hit, "Kung Fun Panda 3" and co-starred in Reginald Hudlin's "Marshall,"
opposite Chadwick Boseman, Sterling K. Brown, Josh Gad and Dan Stevens.
In 2013, Kate co-founded Fabletics, a high-performance lifestyle brand
with a mission to offer high-quality activewear at an accessible price,
available online and in retail stores throughout the U.S. Kate's many
charitable and humanitarian affiliations include The Hawn Foundation's
MindUP program, the United Nations World Food Programme, Baby2Baby, and
numerous other organizations dedicated to protecting the rights and
well-being of women, children and education around the world.

About New York & Company

New York & Company, Inc. is a leading omni-channel women's fashion
retailer designing on-trend and versatile collections at a great value.
The specialty retailer, first incorporated in 1918, has grown to now
operate over 400 retail and outlet locations nationwide while also
growing a substantial eCommerce business. Its branded merchandise,
including collaborations with Eva Mendes and Gabrielle Union, is sold
exclusively at these locations and online at www.nyandcompany.com.

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