Market Overview

PROS Selected to Address Mega Asia-Pacific Ancillary & Loyalty Conference


Company to showcase artificial intelligence, cognitive technologies
that transform revenue management in the digital era

(NYSE:PRO), a provider of AI-powered solutions that optimize selling in
the digital economy, today announced that PROS Principal Surain
Adyanthaya has been selected to speak at the Mega
Event Asia-Pacific
in Bangkok. Scheduled for Aug. 28-30, the
conference draws travel industry executives from around the world who
are focused on loyalty marketing and ancillary revenue generation in the
digital era.

Adyanthaya will deliver an address titled "Transforming Offer
Optimization and Revenue Management with Artificial Intelligence
The airline industry is fraught with endless applications and claims
about AI and cognitive technologies, many of which fall short of their
promises to deliver strategic value. He will show executives how finely
tuned AI transforms offer creation and dynamic packaging that augments
pricing and revenue management strategies. Adyanthaya will also
demonstrate real-time dynamic pricing capabilities that enable carriers
to deliver personalized offers that increase consumer satisfaction and

"The airline industry is again undergoing a vast digital transformation
as eCommerce drives the requirement for even greater speed, intelligence
and personalization," said Adyanthaya. "Today, airline passengers
typically review on average 38 sites before booking a single
reservation. It's critically important that leaders evaluate the value
of their solutions as they look for new ways to respond to customers
with dynamic packaging and intelligent offers, without being bogged down
by legacy systems. The new era of digital selling and real-time dynamic
pricing presents unparalleled opportunities for airlines to meet the
demands of today's customers with optimized offers and personalization."

At the conference, PROS will showcase its Offer Optimization solutions,
including eCommerce and Revenue Management that put personalization and
control in the hands of the airline. PROS services airlines around the
world, including 18 of the top 20 on the newest SKYTRAX
World Airline Awards

To learn more, visit the PROS website
or follow PROS on Twitter at @PROS_Inc.
To learn more about PROS airline solutions, download the company's
newest ebook – The
PROS Difference: Powering Airlines Modern Commerce
. To learn more
about PROS Shopping capabilities, preview its video: PROS
Shopping Puts You in Command of Your Distribution

About PROS

Holdings, Inc. (NYSE:PRO) provides AI-powered solutions that optimize
selling in the digital economy. PROS solutions make it possible for
companies to price, configure and sell their products and services in an
omnichannel environment with speed, precision and consistency. Our
customers, who are leaders in their markets, benefit from decades of
data science expertise infused into our industry solutions

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of AI-powered solutions
to organizations generally as well as the functionality and benefits of
PROS software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with AI-powered
solutions and its current expectations of the benefits of AI-powered
solutions for organizations that implement and utilize such software.
Factors that could cause actual results to differ materially from those
described herein include the addressability of an organization's
AI-powered solution needs, the risks associated with PROS developing and
enhancing products with the functionality necessary to deliver the
stated results and the risks associated with the complex implementation
and maintenance of AI-powered solutions such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.

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