Market Overview

Design-Driven Innovation Delivers Performance Surfacing Solutions from Wilsonart


Ultra-Thin Countertops and Dimensional, Soft Touch Textures
Showcased at IWF

When we think about innovation, the focus is often on technology. Wilsonart,
the world's leading manufacturer and distributor of innovative,
high-performance engineered surfaces, goes a step further. The company's innovations
are inspired by design but informed by consumer preferences and what
consumers see as valuable additions to their lives. "We call it
design-driven innovation, and it starts with the end-user in mind,"
noted Joel Culp, VP of Global Marketing for Wilsonart. "At Wilsonart,
design-driven innovation takes on a whole new meaning when we apply it
to engineered surfaces. Our designers experiment with the look, the
touch, the use, the durability and affordability of multiple surfaces
and materials. This allows us to give customers a range of luxury
materials that work hard, look beautiful and are easy to maintain."

This press release features multimedia. View the full release here:

A striking white marble design with vivid grey, brown, and bronze veining. This type of marble is mi ...

A striking white marble design with vivid grey, brown, and bronze veining. This type of marble is mined in the Drama region of Northern Greece and is also known as Volakas or Ajax marble. (Photo: Business Wire)

It also allows Wilsonart to innovate with performance in mind. At the International
Woodworking Fair
, Wilsonart, Booth #C-1958, will showcase surface
solutions that range from fingerprint-resistant, water-resistant and
scratch-and-scuff-resistant to others that are ultra-thin or feature
visual patterns with dimensional texture. "Easy-to-spec material options
that address multiple purposes are ideal for environments such as
healthcare," Natalia Smith, Design Manager at Wilsonart commented. "When
you overlay that process with Material
and combine products such as Solid Surface, SOLICOR™
Compact Laminate and our fingerprint-resistant Traceless™ Laminate, you
solve the functional demands of a healthcare environment while promoting
rest and healing through beautiful design," Smith commented. Innovations
such as these have transformed Wilsonart from the premier Laminate and
Quartz provider to a World-Leading provider of Total
Engineered Surfacing Solutions
. Highlights from the Wilsonart booth

  • Pre-view THINSCAPE™ Performance Tops. This is a
    versatile and highly durable, ultra-thin countertop. It combines
    large-scale marble looks with soft touch finishes within an
    impact-resistant slim slab to create a beautiful, high-performance
    product. Both Installers and DIYers love THINSCAPE Performance Tops
    because they are easier to work with than porcelain options.
  • Traceless™. Introduced at the Kitchen & Bath Industry Show in
    early 2018, Traceless
    is a laminate product that features a smooth and velvety feel,
    eliminates smears, smudges and streaks and is perfect for high-touch
    areas such as cabinets and countertops.
  • NEW Texture Innovation.
    • Aligned Texture. A brand new, proprietary, tactile finish
      for laminates that synchronizes
      visual patterns and dimensional texture
      to create striking
      clarity and a realistic look.
    • Soft Silk Finish. The new Soft
      Silk (-21)
      laminate finish is more than a stunning ultra-matte
      surface. This new finish is incredibly soft and smooth with a
      silky touch.
  • AEON™ Performance Technology. This is Wilsonart's enhanced
    scratch and scruff-resistant coating
    that is built right into the
    surface and comes standard with all Wilsonart® HD® and Premium
  • Adhesives. Launched in early 2018, Wilsonart will showcase the Wilsonart®
    Nonflammable NF700 and NF740 Canister Adhesive series
    , a
    technological breakthrough for solvent-based canister contact
    adhesives. These are the first nonflammable formulations with a
    nonflammable propellant that does not
    contain the solvents methylene chloride or n-propyl bromide.
  • SMART Wallboard. Designed with insights from the architectural
    and design communities, the modular Wilsonart®
    SMART Wallboard
    helps customers speed the ordering process. Each
    of Wilsonart's hole-less chips features a QR code which, when used
    with the Wilsonart Design App, creates a seamless digital experience,
    providing access to sample refills and information 24/7.
  • Lunch on Us! Customers are invited to have lunch with Wilsonart
    on Wednesday, August 22 and Thursday, August 23 from 11:30 a.m. – 1:30
    p.m. Stop by the Wilsonart booth for complete details.

About Wilsonart
Wilsonart, a world leading engineered
surfaces company, is driven by a mission to create surfaces people love,
with service you can count on, delivered by people who care. The company
manufactures and distributes High Pressure Laminate, Quartz, Solid
Surface, Coordinated TFL and Edgebanding and other engineered surface
options for use in the office, education, healthcare, residential,
hospitality and retail markets. Operating under the Wilsonart®,
Resopal®, Polyrey®, Arborite®, Laminart®, Bushboard™, Shore™, Mermaid™,
Ralph Wilson®, KML®, Laminate Works® Dallas and Durcon® brands, the
company continuously redefines decorative surfaces through improved
performance and aesthetics. For more information, visit
or connect with us on Facebook,
and YouTube.

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