Market Overview

Hyundai Mobis Invests in an AI Sensor Startup for Developing Deep Learning Cameras


- 8 Billion Korean Won investment in StradVision which possesses deep
learning-based image detection technology

- Aims to develop its own self-learning AI camera by 2020, presenting
a more specific roadmap for future technology

To reinforce its competitiveness in core technologies of future
vehicles, Hyundai
(KRX:012330) has decided to invest in a promising startup in
this field. The firm aims to evolve into a software-centered technology
company by establishing extensive partnership with competitive vendors
in the fields of future vehicles such as self-driving and connectivity.

This month, Hyundai Mobis made an equity investment agreement with
StradVision, a Korean startup, which possesses deep learning-based
camera image detection technology. The firm will invest 8 Billion Korean
Won in this startup.

With this investment, Hyundai Mobis aims to work with StradVision for
developing advanced camera detection technology required to build safe
self-driving systems. Cooperating with startups possessing promising
technology is also meaningful in terms of shared growth.

StradVision has developed a software solution that uses deep learning to
recognize pedestrians and even texts on road signs. Established in 2014,
the ICT firm is armed with experts specializing in software—the majority
of its employees have Master's or doctoral degrees.

The performance of the deep learning-based image detection technology
developed by StradVision is regarded as top-notch in the field of front
detection camera. The deep learning-based object detection technology is
excellent at accurately recognizing not only distant objects but also
overlapped ones; it can distinguish one object from another—for
instance, between vehicles and pedestrians or between pedestrians and
bicycles—and utilizes that information as data for safe driving.

It can also read the movement patterns of vehicles and the posture of
pedestrians and predict a situation in advance. StradVision is also
deemed to be superior to other domestic and foreign firms utilizing
deep-learning image detection technology in terms of a high-efficiency
algorithm optimized for vehicles.

StradVision possesses 14 patents, including a method for rapidly reading
texts embedded in images, fast parallel data processing and detection
accuracy enhancement technology, with 10 of them having been registered
in the U.S.

As an automotive supplier with skilled manpower and know-how, Hyundai
Mobis is expected to make great strides in deep learning camera
detection through technical synergy with StradVision.

With this investment, the firm aims to secure its own technology in
camera following its achievement in radar. Paying attention to deep
learning, which is the core of AI technology, the firm will strive to
gain a competitive edge in sensor technology for self-driving vehicle.

The deep learning-based image detection technology is attracting the
spotlight especially as the machine learns accumulated data and finds
answers by itself. Recently, many companies are competing for developing
image detection technology based on deep learning. No one has succeeded
in commercializing this technology as of yet, and it is expected to take
4 to 5 years until its commercialization. Hyundai
plans to develop a deep learning-based camera by 2020, thereby
securing unmatched competitiveness in sensor technology for self-driving.

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