Market Overview

Frontier Communications Launches New National Brand Platform: Stakes out Market Position as Consumer-Focused Guide for Navigating Today's Internet Services Maze


In a forward shift in competitive strategy, Frontier Communications
Corporation (NASDAQ:FTR) is introducing a new nationwide brand platform
focused on establishing Frontier as a welcome guide for consumers facing
challenges and frustrations in navigating today's Internet services

Accompanied by simplified service offerings from Frontier, the "Don't Go
It Alone" campaign creative delivers a central message: the Internet
world is confusing and unreliable, but Frontier can be the absolute best
guide in the complex maze that is today's digital frontier.

"We are excited about our brand, committed to a renewed promise to
customers, and confident in our ability to own this unique and bold
position in the Internet services marketplace. Our brand goal is to be
the customer's absolute best guide available in navigating the digital
frontier; our business goals to accelerate subscriber growth and reduce
churn go hand-in-hand," said John Maduri, Executive Vice President and
Chief Customer Officer for Frontier Communications.

Brought to life through whimsical song and lighthearted vignettes by an
affable "balladeer," Frontier's new brand advertising illustrates the
challenges consumers of all ages and cultures encounter as they try to
navigate the labyrinth of Internet services, technology and terminology
in their lifestyle, entertainment, and home workplace environments.

An accompanying company-wide internal campaign is already training all
Frontier employees to serve as all-inclusive "guides" to consumers.
Frontier serves more than five million residential and business
customers, offering video, high-speed Internet, advanced voice, and
Frontier Secure® digital protection solutions through best-in-class
fiber-optic and copper networks in 29 states.

"A brand campaign must be creative and memorable. It also has to drive a
client's business forward," said Lance Jensen, Chief Creative Officer of
Hill Holliday. "The Balladeer is a fun and accessible character who
brings humanity and humor to the frustrating experience of dealing with
Internet and TV service. We can't wait to put him to work for the
Frontier brand."

The campaign launches this week in Frontier markets nationally and
includes broadcast, radio, online video, out of home, digital and social
components. A preview of the campaign spots and more information about
Frontier's products and services is available at

About Frontier Communications: Frontier Communications
Corporation (NASDAQ:FTR) is a leader in providing communications
services to urban, suburban, and rural communities in 29 states.
Frontier offers a variety of services to residential customers over its
fiber-optic and copper networks, including video, high-speed Internet,
advanced voice, and Frontier Secure® digital protection solutions.
Frontier Business™ offers communications solutions to small, medium, and
enterprise businesses. More information about Frontier is available at

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