Market Overview

Avid Ratings® Strengthens Executive Leadership Team with Two Key Hires


Appointments of Aaron Everson as President and Brian Nelson as Chief
Technology Officer are part of the company's strategic growth plan

Avid Ratings, North America's industry leader for measuring home quality
and creating exceptional customer experiences, announced today the
addition of two new senior-level executives to its corporate team: Aaron
Everson as President and Brian Nelson as Chief Technology Officer. For
over a quarter of a century, Avid has helped thousands of companies
measure and improve customer loyalty while connecting leading companies
with consumers through Avid's "100% Verified Ratings." Hiring top-tier
industry professionals reinforces Avid Ratings' commitment to enabling
more companies to harness the power of authentic positive reviews in
order to increase sales velocity and grow market share. Based in the
Madison, Wisconsin headquarters, Everson will oversee general operations
with each functional area of the business, and Nelson will manage and
build the product development efforts, including design, product
management, and development.

This press release features multimedia. View the full release here:

Aaron Everson, new President at Avid Ratings (Photo: Business Wire)

Aaron Everson, new President at Avid Ratings (Photo: Business Wire)

Newly named company President Aaron Everson has made a career of
starting and growing companies with his extensive experience in sales,
marketing, finance, operations, product development, and strategy. He
most recently served as the EVP of Strategy for social media strategy
company Spredfast after the acquisition of Shoutlet, a company he
co-founded. Prior to Shoutlet, Everson spent nearly two years in
business development and strategy at Microsoft Corp., which he joined
through the acquisition of,
a company he also co-founded. He's taken companies from inception to
managing teams of nearly 200, and generated ~$100m in shareholder value
through M&A. Everson has also been active in the Madison community
through mentoring startups and sitting on the board of an online rental
marketplace company called Abodo.

Brian Nelson, Avid's new Chief Technology Officer, has over 20 years of
software development and product management experience with a keen
understanding of what is required for intelligent and speedy business
growth. Prior to joining Avid Ratings, Nelson was VP of
Product Development for Shoutlet, which was later acquired by Spredfast.
In both roles, Nelson grew and managed teams of 50+ across all aspects
of product development. Prior to Shoutlet, he served as Director of
Product Management and Engineering at Angie's List and played a critical
role in taking the business from 125 employees to over 1300.

"We are pleased to welcome both Aaron and Brian, two highly experienced
and capable executives, to our leadership team," said Avid Ratings
Founder, Paul Cardis. "Aaron and Brian bring with them an unprecedented
background in strategy and operations. Their experience in business
growth, coupled with their technology software development backgrounds,
will be essential in helping Avid Ratings continue to grow."

About Avid Ratings ®

Avid Ratings (
is the leading resource for building quality in the world. Dedicated to
the homebuilding industry, Avid Ratings helps companies build better
customer experiences by gaining powerful consumer insights and deep
customer feedback through a proprietary customer experience platform.
Avid Ratings was named a Top 5 Sales Tool by BUILDER magazine and NAHB
and a Brilliance Awards recipient by TecHome Builder. Avid was
also featured as a Top Product by Constructech magazine while
also being ranked among the magazine's "50 Most Influential Tech
Companies in Residential Construction."

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