Market Overview

Krispy Kreme Doughnuts Celebrates End of Summer by Bringing Back Popular Lemon Glazed Doughnut for One Week Beginning Aug. 27

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Vacations are over and school bells are ringing, but summer is still
sweet at Krispy Kreme Doughnuts! The fan-favorite Lemon Glazed Doughnut
will return for one week only Monday, Aug. 27 through Sunday, Sept. 2 at
participating Krispy Kreme shops across the United States
and Canada.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180822005107/en/

Krispy Kreme Doughnuts celebrates end of season by bringing back popular Lemon Glazed Doughnut for o ...

Krispy Kreme Doughnuts celebrates end of season by bringing back popular Lemon Glazed Doughnut for one week beginning Aug. 27. (Photo: Business Wire)

Earlier this year, America chose lemon as the all-new Glazed Doughnut
flavor for Krispy Kreme's iconic Original Glazed® Doughnut
through the brand's #VoteForGlaze campaign.

"The Lemon Glazed Doughnut embodies so much of what we love about summer
– a season we're just not quite ready to let go of. Bringing back the
perfect pairing of zesty fresh lemon and sweet Original Glaze is
an awesome way to stretch summer out just a bit longer," said Alison
Holder, head of US Marketing for Krispy Kreme Doughnuts.

Show us how you're celebrating the last days of summer with the Lemon
Glazed Doughnut by taking a picture and tagging @krispykreme on social
media. Squeeze the day!

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of
premium-quality sweet treats, including its signature Original Glazed
doughnut. Headquartered in Winston-Salem, N.C., the company has offered
the highest-quality doughnuts and great-tasting coffee since it was
founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising
program, which for decades has helped non-profit organizations raise
millions of dollars in needed funds. Krispy Kreme doughnuts can
be found in approximately 12,000 grocery, convenience and mass merchant
stores in the U.S. The Company has nearly 1,400 retail shops in 32
countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com,
or on one of its many social media channels, including www.Facebook.com/KrispyKreme,
and www.Twitter.com/KrispyKreme.

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