Market Overview

The Global MVNO Market - Forecast to 2023: Featuring Boost Mobile, Virgin Mobile, Tesco Mobile, Tracfone Wireless, Lebara Group, and more -


The "Global
MVNO Market (2018-2023)"
report has been added to's

The Global Mobile Virtual Network Operator Market is expected to reach
USD 91.18 Bn by 2023 expanding, at a CAGR of 6%.

The MVNO operator business model and strategies are evolving with the
changes in the industry dynamics and regulatory evolution. The players
are shifting from the discount based approach to a value-added service
with a focus on product innovation. Balancing cost and product
differentiation are expected to have a significant impact on the current
business model around the forecast period.

The second brand and branded reseller business models are expected to
witness faster growth in the developed region, such as Western Europe
and North America, where the MVNO market reached more than 30%
penetration in selected countries by 2015.

Technical flexibilities are expected to be the significant factor
driving the growth of this market. The year on year growth in the number
of new telecom subscribers is expected to slow down considerably during
the forecast period, because of the maturity of the telecom market.

However, the growing demand for mobile internet in developing countries
is expected to provide significant growth opportunities for vendors
during the forecast period. The presence of more than 1,000 MVNOs
globally in 2016, together accounted for around 10% of mobile

The growth of the MVNO market largely depends on the weakness of MNOs in
their marketing and sales strategies in particular geographies. The
successful MVNOs make optimum utilization of the existing telecom
infrastructure according to geographies, such as channel infrastructure,
media and telecoms brands, and current existing customers that of the

Also, the success of MVNOs brands depends mainly on unique brand
positioning and value proposition to attract target customers, with the
likes of specific ethnic groups, including migrant workers and tourists.

Proper identification of emerging niche telecom markets through
innovative marketing channels which are beyond the reach of MNOs is
expected to drive the MVNO market in that region.

Segment-targeted pricing strategies and creative distribution tactics by
the players of this industry in developed countries are also expected to
drive the growth of the MVNO market worldwide.

Companies Featured

  • Boost Mobile
  • Virgin Mobile USA
  • Lebara Group
  • Tracfone Wireless, Inc.
  • RedPocket Mobile
  • Tesco Mobile Ltd.
  • Globecomm Systems, Inc.
  • Drillisch Telecom
  • KDDI Mobile
  • PosteMobile

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