Market Overview

AHF Launches Proactive HIV/AIDS Prevention & Treatment Billboards

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The AIDS Healthcare Foundation releases two new outdoor advertising
campaigns to encourage the public to get tested for HIV and other STDs
and treated for HIV/AIDS

The AIDS Healthcare Foundation (AHF)
launched its latest outdoor advertising and awareness campaigns with new
billboards and bus bench ads placed throughout Southern California.
After launching here in the Southland, these two new public health
awareness campaigns will roll out nationally to other markets AHF
operates in starting in mid-September.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180821005730/en/

The AIDS Healthcare Foundation releases two new outdoor advertising campaigns to encourage the publi ...

The AIDS Healthcare Foundation releases two new outdoor advertising campaigns to encourage the public to get tested and treated for HIV and other STDs. (Graphic: Business Wire)

Beginning August 20th, you will find 100 2 x 7 ft. bus
benches across Los Angeles wrapped with the message "Friends
Bring Friends
." The campaign, which visually plays off of Facebook's
iconic thumbs up ‘like' icon, encourages people to come with friends to
get tested at one of AHF's Wellness Centers. The more people know their
status regarding HIV and other STDs, the likelier they are to seek
treatment—a key step in breaking the chain of new or shared
infections—and the safer our communities will be. The signage directs
people to FreeSTDcheck.org,
where patients can go to one of our four testing sites in Los Angeles
and get tested for HIV and other STDs at no cost.

For those individuals who do test positive, AHF wants them to know they
have treatment options. Hence, our "Thriving"
billboard campaign. Beginning August 21th, 18 billboards (15
English and 3 Spanish) will go up across the city of Los Angeles. Each
individual billboard highlights an AHF patient with the word "Thriving"
in the signage. The purpose of the campaign is to communicate to the
public that through medical treatment, AHF can help HIV/AIDS patients
(like Playboy Playmate Rebekka Armstrong) survive, thrive and prosper.
The billboards drive patients to HIVcare.org.

"We continue to see an inadequate response from the CDC and the drug
companies in addressing the growing public health threats posed by these
infections," said AHF President Michael Weinstein. "We need to
keep making the public aware of and encourage sexually active
individuals to get tested for STDs regularly and be treated, if and as
necessary, and to use tools like condoms to prevent or reduce the
likelihood of possible infections."

AIDS Healthcare Foundation (AHF), the largest global AIDS
organization, currently provides medical care and/or services to over
968,293 individuals in 42 countries worldwide in the US, Africa, Latin
America/Caribbean, the Asia/Pacific Region and Eastern Europe. To learn
more about AHF, please visit our website: www.aidshealth.org,
find us on Facebook: www.facebook.com/aidshealth
and follow us: @aidshealthcare

Click
here for AHF's facts at a glance page
, and click
here for billboard visuals
.

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