Market Overview

WSECU Launches Three New Visa® Credit Cards Fueled by Member Feedback


Create designed to reward positive credit behavior for new credit

WSECU has unveiled a suite of three new Visa® credit cards it
developed in response to a 2017 WSECU member needs survey. The survey
tested credit card concepts, features, behavior and preferences. WSECU's
new credit
offer more options for different kinds of borrowers, including
a cash back card and one to help people new to credit build and use
credit wisely.

"We listened closely to our members as we developed these products,"
said Andrew Becker, Vice President of Product Design. "The survey
gave us insights into potential cardholders' habits, likes and dislikes,
and it made clear that different consumers are looking for different
value out of a credit card. Members now have more options, whether they
are interested in perks and features or prefer the straight-ahead value
of a low rate."

When asked what members found most appealing about their credit cards –
regardless of the issuer – the top three answers were: cash back, low
rates and low fees. WSECU's product designers set to work over the last
year to incorporate these features into the new card product line.

In addition, WSECU took to heart input on the look and design members
prefer. Survey comments revealed a clear desire for stylish, modern card
design that connects to members' Washington state pride.

"We chose color and features reminiscent of the moss in our rainforests,
evergreens in our mountains and bright blue skies in Eastern
Washington's high desert," Becker added. "We decided to shake things up
a bit by positioning the logo vertically and gave a nod to the tech
industry by using sleek Tungsten metal for the Cash Back card. The
material and imagery on the cards themselves proved to be important. Our
team worked hard to develop something as unique and beautiful as this
great state we all call home."

The new WSECU Create, Low Rate, and Cash Back Signature Visa
card feature summaries are listed below. The new cards complement an
existing fourth credit card, the Visa Platinum. More details are
available online at

The WSECU Create Visa is designed for students, young adults and
new borrowers looking to build credit. To encourage good payment and
debt management habits, the Create card's interest rate decreases .25%
for every six months of on-time payments, up to a max of 2%. The Create
card offers a low first-time late payment fee of only $10
($20 for the second time, $25 after that) and a lower spending limit
range of $250 - $2,500 to keep borrowers new to credit with a level of
manageable debt.

The WSECU Cash Back Visa Signature card perfect for those seeking
cash rewards for everyday purchases and who typically pay off most or
all of their balance monthly. The card offers up to 1.5% cash back (1%
cash back on purchases, 0.5% cash back on payments) with no annual fee.
The cash back rewards do not expire, and there are no limits on cash
back. The limit range is $5,000 - $50,000. The cash back feature is
seamless, with no extra steps needed on the part of the member to redeem.

The WSECU Low Rate Visa is good for consumers who typically pay
more than the minimum payment but less than the full amount each month.
It features a special introductory rate on balance transfers and a
consistent post-promotional low rate. The credit card is right for
someone who carries a balance, for large purchases, debt consolidation
or emergencies. The all-around low rate remains low after the
introductory period ends. Limits range from $250 - $50,000.

The WSECU Platinum Rewards Visa remains available and is
appealing for credit card holders who appreciate redeemable reward
options for things like merchandise, gift cards and airline tickets.
Card users earn one point for every dollar spent. The Visa Platinum card
is well-suited for borrowers who typically pay all, or most of their
monthly balance.

is a not-for-profit credit union founded by a small group of state
employees in 1957. It has grown to serve 280,000 members, with 21
branches, 625 employees and more than $2.8 billion in assets. WSECU
membership is open to all residents of the state of Washington.

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