Market Overview

Keystone Insurers Group Launches in Wisconsin with First Pioneer Agency


Keystone has expanded into 12 states with the addition of Coverra
Insurance Services
as its first pioneer partner in the state of
Wisconsin. The agency is in Sparta.

"In addition to our usual underwriting requirements, we look for
specific characteristics in a ‘first' agency partner," explained
Elizabeth Schenk, vice president of sales and geographic expansion.
"Gary and Jeff began their due diligence with pages of questions and,
once they made their decision, immediately began contacting other
quality agencies. They shared their decision to become a Keystone
partner and encouraged others to join them. While the resources and
opportunities within Keystone are unlimited, the real success is quite
simple – the people."

"After lots of discussion and interaction with Keystone staff and
Keystone agency partners, the decision to join their community became an
easy one," said Jeff Ascher, Coverra president. "As a Keystone partner
agency, we feel strongly that we can improve on our two primary
objectives – providing the highest level of service and cutting-edge
solutions for our clients, as well as providing the best opportunities
for our employees to thrive and advance their careers."

About Coverra Insurance Services – Coverra Insurance Services
began in 1984 and today employs 25 insurance professionals. The growing
agency has expertise in several commercial industries including public
transportation. CEO Gary Ascher, who started the agency from scratch for
Western Federal Savings and Loan and then bought the agency, has served
in multiple community leadership positions including the Kiwanis and
Jaycees. He also has served on the board of local non-profit
organizations including the Boys & Girls Club and Morrow Home. He was an
18-year board member and past president of Hamburg-Stark Mutual
Insurance company. Currently he is in his 16th year as chairman of the
Sparta Police Commission. President Jeff Ascher joined the agency in
2007 and has been involved in the community through the Rotary and
coaching youth football. For more information, go to

About Keystone Insurers Group (Keystone) -- Keystone started in
1983 when four independent insurance agencies teamed up to pool their
experience and expertise. This small group believed that agencies could
be stronger and more successful if they linked arms -- a passion and
spirit that continues. Growing to almost 300 independent agency partners
in 12 states, Keystone provides its agents with a community of
like-minded agencies, industry expertise and access to specialized
products for their clients. Keystone is ranked number three on Insurance
Journal's 2018 list of Top 20 Privately-Held Property/Casualty Agency
Partnerships. For more information, go to

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