Market Overview

Global Online Apparel Retailing Market - High Demand from Generation Z to Boost Growth| Technavio


As the summer vacations come to an end and students gear up to get back
to school, there is an increase in demand for trendy and fashionable
apparels. Apparel companies are all set to cater to this demand with the
launch of stylish new products and introduction of attractive back to
school sales. However, the biggest challenge lies in delivering this
merchandise to the target audience. Generation Z or the linkster
generation consists of individual's born post 2002, who have grown up
with social media, smartphones, and apps. This generation is surrounded
by the help, expertise, and pressures of social media, the internet, and
advanced technology. Therefore, generation Z is not very keen about
searching for back to school supplies in physical stores. They have
greater trust in the online channels, which helps them to identify
fashion trends and make purchases from the comfort of their home.

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Market research analysts at Technavio predict the global online apparel retailing market to grow ste ...

Market research analysts at Technavio predict the global online apparel retailing market to grow steadily over the next few years and post a CAGR of around 14% until 2021 (Graphic: Business Wire)

Market research analysts at Technavio predict that the global
online apparel retailing market
will grow steadily over
the next few years and post a CAGR of around 14% until 2021. This market
research analysis highlights the increase in smartphone penetration as
one of the primary factors benefitting the global online apparel
retailing market. Tech-savvy users prefer to buy goods online due to the
ease, convenience, and time saving advantages offered by online retail.

According to a senior analyst at Technavio for apparel and textile
research, "Increased security features for online payments, free
delivery, easy returns, responsive customer service, and user-friendly
design of shopping websites are factors that encourage customers to shop

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Market research firm Technavio has identified the key trends and drivers
which are likely to drive the bottom lines of the online apparel
retailing market. For instance, technological advances such as 3D
printing, interactive product configurators, flexible sizing, and
pricing algorithms have enabled brands to incorporate customization in
their e-commerce models. This will enable them to offer consumers a wide
variety of designs and fits at different prices. Several manufacturers
allow users to upload images and create their own clothing design. They
also provide digital printing and other personalization techniques for
the designing process. All these developments are expected to gain
popularity with generation Z, which will lead to the growth of the
online apparel retailing market.

Technavio's market research provides a competitive analysis of the
market by product type (upper wear and bottom wear), by end user (men,
women, and children), and by geography (APAC, Europe, North America, and
ROW). This research report will thus provide a thorough understanding of
the market augmented with actionable insights. It will help market
players refine their strategies to win a bigger share of the market
during the period 2017-2021.

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