Market Overview

Braavo Raises $6 million Series A


Company's non-dilutive financing products help mobile app businesses
capitalize on performance to rapidly scale

Braavo Capital Inc. ("Braavo"), the leading provider of on-demand
financing for mobile apps and games, announced today it has raised $6
million in Series A funding. The round was led by, with
participation from SWS Venture Capital (founded by Steve Streit, Founder
& CEO of Green Dot Corporation) and Bill Smith, CEO of Shipt. It also
includes conversion of $2 million in seed capital from investors
including SV Angel and BoxGroup, bringing the total equity raised to
date to nearly $8 million. The new funding will go toward building a
world-class team to further the company's mission of empowering mobile
app founders and developers to grow their businesses intelligently.

Since its launch in late 2015, Braavo has focused on building a robust
technology infrastructure to get financing in the hands of mobile app
businesses as quickly and seamlessly as possible. The automated system
uses real-time business data to deliver two unique financing products
based on current and future earnings, providing app businesses with
capital to rapidly scale without taking unnecessary dilution. "Having
witnessed our platform drive exceptional outcomes for founders and their
teams, we knew we needed to add fuel to the fire to reach more customers
faster," said Mark Loranger, Braavo Co-founder.

In addition to scaling operations, Braavo plans to launch a business
intelligence analytics tool that helps mobile app businesses understand
performance in real time. "With the systems in place to understand and
interpret our customers' data for financing purposes, the next step is
to provide actionable insights to help teams make better decisions,"
Loranger continued.

"As active investors in the mobile ecosystem, we were blown away by the
power of the Braavo platform," said Brendan Wales, Partner at "Their unique approach of using real-time business data to
deliver affordable financing and targeted insights is transformative —
both for the founders with whom they work and the tech investment
industry as a whole."

Last month marked the tenth anniversary of the App Store, with earnings
paid to app developers eclipsing $100 billion dollars and growing 30%
each year. It's an industry built on top of distribution marketplaces
(app stores) and data standards that have enabled Braavo to offer
non-dilutive financing to companies that historically could only raise
money from equity investors. "Our goal is to arm founders with both the
capital to take advantage of every opportunity to scale and the insights
to know which path will get them there," added Braavo Co-founder Sergei
Kovalenko. "As a funding partner, our incentives are completely aligned
with our customers — when they grow, we grow with them."

The business intelligence analytics tool, designed for
revenue-generating long-tail and mid-market mobile apps, will be
available at no cost for the remainder of 2018. To learn more about
Braavo's customized funding and analytics visit

About Braavo

Braavo was founded in 2015 and is headquartered in New York City. Using
data, integrations, and automation, Braavo delivers customized,
performance-based funding for mobile app businesses on demand, without
dilution or personal guarantees. From bootstrapped health & fitness apps
to equity-backed mobile games, Braavo partners with founders to provide
insights to scale predictably and capital to drive exceptional outcomes.
The company has raised nearly $80MM in debt and equity from investors
including, SWS Venture Capital, SV Angel, BoxGroup, Mark 2
Capital and a number of successful angels and entrepreneurs from the
fintech and mobile community.

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