Market Overview

CURE Media Group Expands Strategic Alliance Partnership Program with The Biden Cancer Initiative


Sister publication American Journal of Managed Care® will also be a
part of this collaboration

CURE Media Group, the nation's leading digital and print media
enterprise dedicated to patients and survivors of cancer, welcomes The
Biden Cancer Initiative to the Strategic Alliance Partnership (SAP)
program. The partners will collaborate to promote patient education and
administration policies for cancer prevention, detection, diagnosis,
research and care approaches.

"It's an honor to team up with The Biden Cancer Initiative," said
Michael J. Hennessy Jr., president of MJH Associates, Inc., parent
company of CURE Media Group. "Through this partnership, we look forward
to providing key resources to the community on early stages of cancer
diagnoses and cancer prevention."

Founded by former U.S. vice president and second lady (2009-2017), Joe
Biden and Dr. Jill Biden, The Biden Cancer Initiative, builds on the
Cancer MoonShot program's ultimate goal to eliminate cancer. This
nonprofit organization focuses on reducing disparities in patient
outcomes by easing the treatment navigation process of cancer patients
and caregivers. Established to overcome the lack of cohesive,
comprehensive and timely approach to cancer prevention, detection,
diagnosis, research and care, the foundation serves as a guiding force
for the cancer community. Additionally, it instills a sense of urgency
into cancer research and care systems and redesigning the ways
government, academia, private sector and nonprofit organizations join
forces to fight cancer.

On Friday, September 21, the Bidens are hosting a national Biden Cancer
Community Summit in Washington, D.C. The summit will focus on the
patient's journey from prevention through a cancer diagnosis, treatment
through survivorship, and determine what we must do to accelerate
progress. As part of this joint effort, The Biden Cancer
Initiative will be able to share valuable content through CURE® magazine
and its sister publication, American Journal of Managed Care®,
where readers will have access to unprecedented content including latest
research, interviews and articles that can help cancer patients and
policymakers stay informed. The SAP program is designed to facilitate an
open exchange of information among trusted peers, the goal of which is
to improve patient care.

For more information about the Strategic Alliance Partnership Program,

About CURE Media Group:

CURE Media Group is the leading resource for cancer updates, research
and education. It combines a full suite of media products, including an
industry-leading website,;
innovative video programs, such as CURE Connections®; a series of widely
attended live events; and CURE® magazine, which reaches over 1
million readers. CURE Media Group is part of the Cranbury, New
Jersey-based MJH Associates, Inc., family of businesses, which includes
the acclaimed OncLive® (
platform of resources for the practicing oncologist. For more
information, visit

About The American Journal of Managed Care®:

The American Journal of Managed Care® (AJMC®) is
a peer-reviewed, MEDLINE-indexed journal that keeps readers on the
forefront of health policy by publishing research relevant to industry
decision makers as they work to promote the efficient delivery of
high-quality care. is the essential website for managed care
professionals, distributing industry updates daily to leading
stakeholders. Other titles in the AJMC® family
include The American Journal of Accountable Care® and
two evidence-based series, Evidence-Based Oncology and Evidence-Based
Diabetes Management
. These comprehensive offerings bring
together stakeholder views from payers, providers, policymakers and
other industry leaders in managed care. To order reprints of articles
appearing in AJMC® publications, please contact
Dr. Jeff Prescott at (609) 716-7777, x331.

About The Biden Cancer Initiative:

The Biden Cancer Initiative (BCI) is an independent nonprofit
organization that builds on the Cancer Moonshot's goals and grounded on
Vice President Joe Biden and Dr. Jill Biden's firm commitment to ending
cancer as we know it. Fueled by urgency, BCI stands on behalf of every
patient, every family, every community having to deal with a cancer
diagnosis and the complex and confusing maze they must navigate
thereafter. For more information, visit

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