Market Overview

Instagram for Hotels: A Powerful Guide About How to Build and Grow Solid Hotel Instagram Accounts Based on a Year of Statistics -


The "Instagram
for Hotels"
report has been added to's

Thousands of Instagram pictures published by hotels analyzed with Image
Data Science. Build your Content Strategy based on the most extensive
and powerful research on Instagram of the U.S. Hotel Sector.

This boutique report is:

  • A map that can lead to opportunities of differentiation for your
    business Instagram account
  • A guide that can optimise your Content Campaigns
  • A tool that describes why some hotels outperform others on Instagram.

A powerful guide about how to build and grow solid hotel Instagram
accounts that drives business results.

The validated Content Mining methodology combines data-science image
recognition and behavioural patterns to get insights that no social
media dashboard could ever give. Every page is visually designed with
you in mind to surpass dull and unintelligible reports.

This report is the result of a joint effort of Strategy Design and
Audiovisual experts that have been working several years together
creating digital marketing campaigns for international brands, a
dedicated team with a deep understanding of Data Modeling and Social

The core research focuses on the Instagram strategies to drive sales and
branding deployed by prominent hotels in 30 cities in the USA. A broader
scope of the digital journey of these visitors is also covered, from the
moment they discover a hotel, to the influence of third-party opinions,
and ultimately book their stay.

Key Topics Covered:

1. Market Definition/Description

2. Content Mining - Research methodology

3. Content trends in the USA

4. Research Highlights

4.1. What makes a content boost engagement

4.2. What makes a content spark conversations

4.3. What makes a content gather more reservations without OTAs

4.4. What contents strengthen hotel brand value

4.5. What maximises ROI on Instagram contests

4.6. The influence of the Unique Value Proposition of a hotel in its
user engagement

4.7. What optimises ROI working with influencers

4.8. How to deal with the 2018 Instagram

Companies Mentioned

  • Bellagio Las Vegas
  • Emma Hotel
  • Hotel San Jos
  • Instagram
  • The LINE Hotel
  • The Standard Hotel

For more information about this report visit

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