Market Overview

Kohl's Announces Launch of Nine West, Elevating Women's and Millennial Brand Portfolio

Share:

Kohl's partners with Authentic Brands Group to bring shoes, handbags,
outerwear, and apparel to customers in July 2019

Kohl's (NYSE: KSS) today announced a strategic partnership with Authentic Brands Group
(ABG), owner of Nine West, to include the iconic lifestyle brand into
its powerful brand portfolio. In addition to Nine West footwear,
handbags and outerwear, Kohl's will debut a new women's apparel
collection. The introduction of Nine West, in partnership with brand
owner, ABG, elevates Kohl's offerings for women and millennial customers
and strengthens Kohl's position as a destination for the most
sought-after brands at an incredible value.

"We're excited to bring Nine West, a brand synonymous with fashion and
sophistication, to Kohl's customers nationwide," said Doug Howe, Kohl's
chief merchandising officer. "We admire the role Nine West has played in
shaping the footwear industry and its success in becoming one of the
most recognized and desired brands among female consumers, particularly
millennial customers. The addition of the Nine West brand to our women's
portfolio further illustrates our commitment to delivering relevant,
sought-after brands that will continue to drive new customers to Kohl's."

"We are excited to collaborate with Kohl's on a Nine West collection of
apparel and accessories and introduce Nine West to Kohl's customers,"
said Nick Woodhouse, President and CMO of ABG, owner of Nine West. "Nine
West strives to offer women a head to toe wardrobe that makes a
statement about who she is and what she aspires to be, and we are
confident that Kohl's is the right destination to deliver on the Nine
West brand promise."

Beginning July 2019, Kohl's will offer Nine West shoes, handbags,
outerwear, and exclusive Nine West apparel in all stores nationwide, as
well as an expanded assortment on Kohls.com.
The Nine West collection joins an incredible assortment of brands Kohl's
customers love at a value they expect. Nine West joins Kohl's portfolio
of top brands including LC Lauren Conrad, Simply Vera Vera Wang, Apt. 9,
POPSUGAR at Kohl's, Circus by Sam Edelman, a:Glow maternity, Nike, Under
Armour, adidas, Levis, New Balance, and more.

Cautionary Statement Regarding Forward-Looking Information

This press release contains "forward-looking statements." Kohl's intends
forward-looking terminology such as "believes," "anticipates," "plans,"
"may," "intends," "will," "should," "expects" or similar expressions to
identify forward-looking statements. Such statements are subject to
certain risks and uncertainties that could cause Kohl's actual results
to differ materially from those indicated by the forward-looking
statements. These risks and uncertainties include, but are not limited
to, those described in Item 1A in Kohl's Annual Report on Form 10-K and
other factors as may periodically be described in Kohl's filings with
the SEC.

About Kohl's

Kohl's (NYSE:KSS) is a leading omnichannel retailer with more than
1,100 stores in 49 states. With a commitment to inspiring and empowering
families to lead fulfilled lives, Kohl's offers amazing
national and proprietary brands, incredible savings and an easy shopping
experience in our stores, online at Kohls.com and
on Kohl's mobile app. Throughout its history, Kohl's has given more
than $650 million to support communities nationwide. For a list of store
locations or to shop online, visit Kohls.com.
For more information about Kohl's impact in the community or how to join
our winning team, visit Corporate.Kohls.com or
follow @KohlsNews on
Twitter.

About Authentic Brands Group

Authentic Brands Group (ABG) is a brand development, marketing, and
entertainment company, and the owner of the Estate of Marilyn Monroe.
Headquartered in New York City, ABG manages, elevates, and builds the
long-term value of more than 33 consumer brands by partnering with
best-in-class manufacturers, wholesalers, and retailers. Our brands have
a global retail footprint in more than 50,000 points of sale across the
luxury, specialty, department store, mid-tier, mass, and e-commerce
channels and more than 4,398 branded freestanding stores and
shop-in-shops around the world. ABG is committed to transforming brands
by delivering compelling product, content, business, and immersive brand
experiences. We create and activate original marketing strategies to
drive the success of our brands across all consumer touchpoints,
platforms, and emerging media.

View Comments and Join the Discussion!