Market Overview

Old Navy Debuts Plus Shops In 75 Stores


Brand's Confidence-Boosting "Size YES" Campaign Celebrates
Inclusive Size Range for All Customers

As a continuation of the brand's commitment to the democracy of style
and its inclusive "Size YES" campaign, Old Navy announced today that it
will bring its online Plus collection into 75 stores, offering a
physical touchpoint for customers to experience the specialty line. In
addition to the convenience of offering Plus in select stores, customers
can now order the Plus line from any store and receive free shipping.

This press release features multimedia. View the full release here:

Old Navy Debuts Plus Shops In 75 Stores (Photo: Business Wire)

Old Navy Debuts Plus Shops In 75 Stores (Photo: Business Wire)

Size YES: YES, we have your size!

Old Navy creates products designed to fit and flatter every body and
currently offers one of the broadest size ranges in the industry with
over 200 sizes across divisions. The brand recently launched the "Size
YES" campaign to celebrate its inclusive size proposition and desire for
everyone to participate in fashion, with styles made for them in the
sizes they need.

"Here at Old Navy, we believe in the democracy of style. Fashion is
personal, and your clothing should make you feel confident," said Sonia
Syngal, Old Navy President & CEO. "That's why we launched Size "YES!"
this year — because everyone deserves great style in their size
whenever, wherever, however they want it."

Old Navy's women's line is offered in 74 different sizes and 8 different
lengths, spanning sizes 0-30, XS-XXL, 1x-4x in Regular, Petite, Tall,
Short & Long. In addition to the women's specialty lines of Plus and
Petite, the brand also offers men's Big and Tall; boys Husky and Slim;
and girls Plus and Slim. With its inclusive size range, Old Navy can
confidently say to shoppers – "YES, we have your size," and wants all
customers to know – "whatever the tag says, you're always a size YES to

Plus Specialty Line: Curve-proud styles
Designed for your Body

Old Navy has been a longtime champion of the Plus customer, offering
sizes to serve her since the brand's inception in 1994. For over 14
years, the retailer has designed a specialty Plus collection, which is
not simply larger sizes of the brand's mainline, but is rather a unique
line made to flatter curves and ensure ease of movement through design
and fabric innovation. The dedicated specialty Plus design team uses
curve-proud fit models and considers unique proportions to deliver on
ideal comfort, hold and fit.

The collection integrates curve-flattering elements and specialized
fabric innovations to give customers the coverage and cuts she loves,

  • Wider straps, adjusted necklines and longer hems for extra coverage
  • Body-boosting tailoring and defined waistlines
  • Curve-loving stretch fabrics
  • Booty-enhancing pockets
  • Shape-contouring waistbands
  • Made-to-measure proportions for the perfect fit
  • Leg-lengthening seams

The Plus specialty collection is offered in sizes 16-30 and 1x-4x.

Accessible Inclusive Sizing

Old Navy is committed to providing an accessible shopping experience
with a size range that services all customers. The retailer currently
carries extended sizes in stores, with mainline offerings going up to
size 20 for women.

In order to further expand size accessibility, Old Navy will be
introducing the Plus collection, previously only available online, into
75 select stores. The dedicated Plus shop will live on the women's floor
and will have Plus-specific mannequins, marketing photography and
signage. Continuing to enrich the omni-channel shopping experience, the
brand will also offer free shipping for the Plus collection when ordered
from any store. Old Navy offers free returns by mail or in stores, for
both the Plus collection and all other merchandise.

To see the list of stores where the Plus collection will be available,
please check

About Old Navy

Old Navy is a global apparel and accessories brand that makes current
American essentials accessible to every family. Originated in 1994, the
brand celebrates the democracy of style through on-trend, playfully
optimistic, affordable and high quality product. A division of
San Francisco-based Gap Inc. (NYSE:GPS), Old Navy brings a fun,
energizing shopping environment to its customers in more than 1,000
stores around the world. For more information, please visit

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