Market Overview

Impact Named to the 2018 Inc. 5000 List of America's Fastest-Growing Private Companies

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Impact,
a natively-integrated suite of products for fraud protection, marketing
attribution and analytics, and creating and optimizing performance
partnerships, announced it has been included on Inc. Magazine's 37th
annual Inc. 5000 list, the most prestigious ranking of the nation's
fastest-growing private companies. The list represents a unique look at
the most successful companies within the American economy's most dynamic
segment—its independent small businesses. Microsoft, Dell, Domino's
Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other
well-known names gained their first national exposure as honorees on the
Inc. 5000.

"Everyone at Impact is committed to answering the call of marketers
around the world who are demanding transparency, trust and performance
across their spend to scale their business growth," stated David A.
Yovanno, CEO of Impact. "This recognition is a testament to the hard
work we do to deliver a customer-driven technology platform that
transforms businesses, and continues to resonate with savvy CMOs,
marketers and their agencies. It's an honor to be recognized by Inc."

Not only have the companies on the 2018 Inc. 5000 (which are listed
online at Inc.com, with the top 500 companies featured in the September
issue of Inc., and were made available on newsstands on August
15) been very competitive within their markets, but the list as a whole
shows staggering growth compared with prior lists. The 2018 Inc. 5000
achieved an astounding three-year average growth of 538.2 percent, and a
median rate of 171.8 percent. The Inc. 5000's aggregate revenue was
$206.1 billion in 2017, accounting for 664,095 jobs over the past three
years.

"If your company is on the Inc. 5000, it's unparalleled recognition of
your years of hard work and sacrifice," says Inc. editor in chief James
Ledbetter. "The lines of business may come and go, or come and stay.
What doesn't change is the way entrepreneurs create and accelerate the
forces that shape our lives."

The annual Inc. 5000 event honoring the companies on the list will be
held October 17 to 19, 2018, at the JW Marriott San Antonio Hill Country
Resort, in San Antonio, Texas. As always, speakers include some of the
greatest innovators and business leaders of our generation.

More about Inc. and the Inc. 5000

Methodology
The 2018 Inc. 5000 is ranked according to
percentage revenue growth when comparing 2014 and 2017. To qualify,
companies must have been founded and generating revenue by March 31,
2014. They had to be U.S.-based, privately held, for profit, and
independent—not subsidiaries or divisions of other companies—as of
December 31, 2017. (Since then, a number of companies on the list have
gone public or been acquired.) The minimum revenue required for 2014 is
$100,000; the minimum for 2017 is $2 million. As always, Inc. reserves
the right to decline applicants for subjective reasons. Companies on the
Inc. 500 are featured in Inc.'s September issue. They represent
the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media
Founded in 1979 and acquired in 2005 by
Mansueto Ventures, Inc. is the only major brand dedicated exclusively to
owners and managers of growing private companies, with the aim to
deliver real solutions for today's innovative company builders. Inc. took
home the National Magazine Award for General Excellence in both 2014 and
2012. The total monthly audience reach for the brand has been growing
significantly, from 2,000,000 in 2010 to more than 18,000,000 today. For
more information, visit www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in the
nation. Started in 1982, this prestigious list has become the hallmark
of entrepreneurial success. The Inc. 5000 Conference & Awards
Ceremony is an annual event that celebrates the remarkable achievements
of these companies. The event also offers informative workshops,
celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.

About Impact
Impact is a marketing technology company
helping brands grow by optimizing their paid marketing and media spend.
The Impact platform was designed to respond to marketers' demands for
simplicity, transparency, performance, and confidence to drive growth
through marketing. Impact's platform is the first native integration of
leading solutions to stop ad fraud, enable more confident decisions
through media measurement, attribution, and mix optimization, and create
new performance partnerships, including with influencers and strategic
partners.

Founded in Santa Barbara, CA in 2008, Impact has grown to over 300
employees and seven offices across the United States, Europe, and Asia.
To learn more visit www.Impact.com.

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