Market Overview

MEDIA ALERT: Marketing Evolution to Share "Marketing Measurement Must Evolve: A Practical Roadmap to Higher Marketing ROI" in Webinar Scheduled for August 23rd

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On Thursday, August 23, Marketing
Evolution
, the leading provider of the most modern marketing
measurement and optimization solutions, will host a webinar, "Marketing
Measurement Must Evolve: A Practical Roadmap to Higher Marketing ROI,"
offering tips to uncovering a competitive advantage in today's crowded
marketplace. The presenters are Team
One
Executive Director Media and Integration, Jennifer
Bolt
, who leads all facets of media strategy and buying for the
Lexus automotive account, and Marketing Evolution Product Marketing
Director, Jason
Palleschi
.

This webinar will cover the three stages for evolving marketing
measurement and will share how marketers who seek a competitive
advantage in this noisy and increasingly complex industry can expand
their approach to attribution and unlock the power of data-driven
decision-making. In order to be successful, marketing professionals need
a practical roadmap to help diagnose potential problems with existing
tools, identify solutions that can drive business results, and
prioritize onboarding to realize benefits as quickly as possible.

Join Jason Palleschi of Marketing Evolution and Jennifer Bolt of Team
One for a webinar on Thursday, August 23rd
at 1:00 p.m. EDT
as they discuss the key steps to evolve including:

  • Diagnosing the Problem – Potential shortcomings and blind spots of
    legacy attribution/measurement tools
  • Steps to Finding a Solution – Key questions unified measurement
    solutions should answer and capabilities they should have
  • Onboarding to Get Results Fast – Gathering/automating data, team
    alignment, KPIs and determining the right business results

WHAT: "Marketing Measurement Must Evolve: A Practical Roadmap to
Higher Marketing ROI"
WHEN: Thursday, August 23, 1:00 p.m. -
1:45 p.m. EDT
WHERE: Participants can register
here

WHO: Jason Palleschi, Marketing Evolution Product
Marketing Director; Jennifer Bolt, Team One Executive Director Media and
Integration

About Marketing Evolution
Marketing Evolution provides the
most modern marketing
measurement and optimization solutions
that increase campaign
performance, sales, and engagement. Leveraging patented Artificial
Intelligence (AI) and billions of data points, our person-centric
approach provides marketers with actionable insights to prospectively
recommend media, message, and budget allocation. Forward-looking brands
rely on Marketing Evolution to deliver accurate unified marketing
measurement across both online and offline channels, while maximizing
their media spend, marketing Return on Investment (ROI), and brand
impact. To learn more, please visit https://www.marketingevolution.com/.

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