Market Overview

Affectiva Debuts Mobile Lab with Automotive AI Technology at Emotion AI Summit


Industry Visionaries Gather in Boston, MA on Sept. 6th to Discuss
Trust in AI and the New Social Contract Between Humans and Machines

the global leader in Artificial Emotional Intelligence (Emotion AI),
today announced the debut of its Mobile Lab at Affectiva's Emotion
AI Summit
. The Emotion AI Summit, a day of discussions among thought
leaders on the critical role of Trust in AI across a number of
industries, will take place at the State Room in Boston, MA on Thursday,
September 6, 2018. Equipped with Affectiva
Automotive AI
, the first multi-modal in-cabin AI sensing solution,
the bright pink Mobile Lab car will showcase multiple examples of how
Automotive AI will make driving safer and more enjoyable in semi and
fully autonomous vehicles.

This press release features multimedia. View the full release here:

Each day in the U.S., over 1,000
can be attributed to distracted driving, and more than 6,000
fatal crashes
each year may be caused by drowsy driving. In
Affectiva's Mobile Lab, participants will experience firsthand how
automotive original equipment manufacturers (OEMs) and Tier 1 suppliers
are using Affectiva Automotive AI to build advanced driver monitor
systems (DMS) that prevent drowsy and distracted driving.

Within the Mobile Lab, the in-cabin camera tracks the participants'
cognitive and emotional states. When the in-cabin camera detects
moderate or extreme drowsiness, the Mobile Lab will simulate a vehicle
adaptation by giving the driver an alert via a tablet display in the
center console. It offers suggestions such as getting coffee from nearby
coffee shops, navigating to a rest stop, playing the driver's favorite
music, or turning on air conditioning. To prevent distracted driving,
the Mobile Lab simulation will trigger an alert recommending that the
driver keep his or her eyes on the road, in the event that the driver is
spending too much time looking elsewhere.

In addition to being able to identify dangerous driving behavior, the
Mobile Lab demonstrates the important role that Affectiva Automotive AI
will play in giving OEMs and Tier 1 suppliers a deep understanding of
occupants, and establishing mutual trust between humans and AI as
autonomous vehicles come to the fore. In the same way that humans must
trust AI to make safe and enjoyable driving decisions for them, AI must
trust and know the vehicle's occupants well enough to understand when a
driver is alert and ready to resume control of a semi-autonomous vehicle.

"By debuting our Mobile Lab at the Emotion AI Summit, we are giving
attendees a glimpse into the future of mobility," said Dr. Rana el
Kaliouby, co-founder and CEO, Affectiva, and Emotion AI Summit keynote
speaker. "The Summit is a day in which some of the most highly respected
industry leaders, executives and researchers in automotive, robotics,
healthcare and other areas, are gathered in one place, to discuss the
role that trust plays in not only next-generation vehicles, but the
future of human to machine interaction. As the auto industry continues
on its path to autonomy, and consumers' expectations of how they engage
with technology evolves, it's important to consider how humans and AI
will successfully partner with each other. Undoubtedly, trust will need
to sit at the center of that relationship."


  • Register
    to attend the Emotion AI Summit: Trust in AI at the
    State Room in Boston, MA on September 6th. If you are a
    member of the media, please contact
  • Learn
    about Affectiva Automotive AI, the first multi-modal in-cabin
    AI sensing solution.
  • Visit
    Affectiva's blog to learn more about what to expect following last
    year's Summit, and check back after September 6th for
    learnings and insights from Emotion AI Summit: Trust in AI.

About Affectiva
Affectiva, an MIT Media Lab spin-off, is the
leading provider of AI software that detects complex and nuanced human
emotions and cognitive states from face and voice. Its patented Emotion
AI technology uses machine learning, deep learning, computer vision and
speech science. Affectiva has built the world's largest emotion data
repository with over 7 million faces analyzed in 87 countries. Used by
25% of the Fortune Global 500 companies to test consumer engagement with
ads, videos and TV programming, Affectiva is now working with leading
OEMs, Tier 1s and technology providers on next generation multi-modal
driver state monitoring and in-cabin mood sensing.

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