Market Overview

Number of Women-Owned Businesses Increased Nearly 3,000% since 1972, According to New Research

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The Eighth Annual State of Women-Owned Businesses Report,
Commissioned by American Express, Finds Women Are Starting an Average of
1,821 Net New U.S. Businesses a Day

Number of Firms Owned by Minority Women Has Grown by Nearly 3
Times That of All Women-Owned Firms Over the Past 11 Years

Women started an average of 1,821 new businesses per day in the U.S.
between 2017 and 2018, according to analysis in the 2018 State of
Women-Owned Businesses Report, commissioned by American Express
(NYSE:AXP). This level of new business formation by women is greater
than the daily average during the pre-recession period from 2002 to 2007
(714), the recession and recovery period between 2007 and 2012 (1,143),
and the post-recession period between 2012 and 2017 (952).

New this year, the report explores data back to 1972 – the first time
the U.S. Census Bureau provided data on minority-owned and women-owned
businesses. The analysis shows that over 48 years the number of
women-owned businesses increased a dramatic 31 times from 402,000 to
12.3 million in 2018. During that time, employment for these firms grew
40-fold from 230,000 to 9.2 million, and revenues rose from $8.1 billion
to $1.8 trillion-- 217 times greater.

"This new data demonstrates not only the remarkable impact women
entrepreneurs have on our economy when it comes to creating jobs and
generating revenue, but also the growing role of women-owned businesses
in our communities," said Julie Tomich, SVP, American Express Global
Commercial Services. "Over the past 11 years, we've seen women's
entrepreneurship and economic impact increase – especially among the
growing number of women-owned companies that generate more than $1
million in revenue."

Notably in 2018, women-owned businesses that generated revenues of more
than $1 million increased 46% over the past 11 years vs.
12% of all U.S. businesses. While these high-earning firms make up only
1.7% of all women-owned businesses, they now account for 68% of total
employment and 69% of revenue among all women-owned businesses.

Over the past 11 years, the ratio of women-owned businesses to total
businesses in the U.S. increased much faster than their employment and
revenue growth. While the share of women-owned businesses leapt from 29%
in 2007 to 40% in 2018, the proportion of total employment and revenues
for all businesses grew by only a few percentage points. Over this
period, the total proportion of employment increased from 6% to 8% and
total revenues increased from 4.0% to 4.3%.

The number of firms owned by minority women has grown 163% since 2007

Since 2007, women of color have started businesses at an unmatched rate.
While the number of women-owned businesses grew 58% from 2007 to 2018,
firms owned by women of color grew at nearly three times that rate
(163%). As of 2018, women of color account for 47% of all women-owned
businesses. An estimated 5,824,300 women-of-color-owned businesses
employ 2,230,600 people and generate $386.6 billion in revenues.

More specifically, numbers for Latinas and African Americans grew
faster than the average rate for businesses owned by women of color:
172% and 164% respectively, equaling 2.1 million Latina-owned and 2.4
million African American women-owned businesses in 2018.

Native Hawaiian/Pacific Islander, Asian American and Native
American/Alaskan women-owned businesses grew slower than for women of
color in general but faster than overall women-owned businesses. There
are 36,800 Native Hawaiian/Pacific Islander owned firms, representing
146% growth since 2007. Asian American women-owned firms grew 105%
corresponding to 1 million firms and Native American/Alaskan women-owned
firms grew 76% to 169,500 businesses.

The report estimates that if revenues generated by minority women-owned
firms matched those currently generated by all women-owned businesses,
they would add four million new jobs and $1.2 trillion in revenues to
the U.S. economy.

Geographic trends for U.S. women-owned businesses

The report analyzes geographic trends for all 50 states (including
District of Columbia), as well as the 50 most populous metropolitan
areas in the U.S.

The states with the fastest growth rate in terms of the number of
women-owned firms between 2007 and 2018 are:

1. Florida
2. Georgia
3. Michigan
4. Tennessee (tie)
4.
South Carolina (tie)

This report examined economic clout, a measure that includes the growth
in the number of women-owned firms, employment and revenues. The states
where women-owned businesses most increased their economic clout between
2007 and 2018 are:

1. South Dakota
2. Texas (tie)
2. Utah (tie)
4. Delaware
5.
North Dakota (tie)
5. Tennessee (tie)

The top metropolitan areas where women-owned businesses increased their
economic clout from 2007 to 2018 are:

1. Charlotte-Concord-Gastonia metro area, NC/SC
2. San Antonio, TX
3.
Austin, TX
4. Indianapolis, IN
5. Miami, FL

The states showing the highest employment vitality - a measure of
employment growth rate from 2007 to 2018 at women-owned firms and their
average number of employees are:

1. Minnesota
2. Maine (tie)
2. North Dakota (tie)
4. Iowa
5.
Delaware (tie)
5. Virginia (tie)

A look at U.S. women business owners of different ages

New this year, the report examined generational trends among women
business owners. Nearly half of women business owners are between the
ages of 45 and 65 (48%) and two thirds (67%) are 45 or older. The next
largest age group, 25-44 years old, account for 31% of women business
owners.

Distinctive trends emerge when racial and ethnic groups are analyzed by
generations:

  • African American women business owners tend to be younger: four out of
    ten (39%) were millennials or younger generations (under 35).
  • Gen Xers (ages 35 to 54) represented the highest concentration of
    Latina business owners (53%) and Asian American women-business owners
    (54%).
  • Native American/Alaska Native business owners were more likely to be
    older, between the ages of 45 and 64 (47%).
  • Native Hawaiian/Pacific Islander women business owners were more
    evenly divided between age categories ranging from 25 to 54 (70%).

Explore the 2018 State of Women-Owned Businesses Report, here.

Methodology

This report is based on data from the United States Census Bureau Survey
of Business Owners (SBO), which is conducted every five years in years
ending in two and seven. Data from the 2007 and 2012 Census surveys were
collated, analyzed and extrapolated forward to 2018, factoring in
relative changes in Gross Domestic Product (GDP) not only nationally but
also at industry, state and metropolitan statistical area levels. All
GDP data was obtained from the U.S. Bureau of Economic Analysis
(bea.gov).

Specifically, the report compared growth in GDP from 2007 to 2012 ($10.8
to $16 trillion) with data from 2012 to Q4 2017 ($16 to $18.7 trillion).
Relative annual growth rates were then used to estimate the growth in
the number of firms over the 2012 to 2018 period -- thus adjusting a
straight-line extrapolation to account for relative economic growth
between the two time periods. This was done not only at the national
level, but also by applying actual gross state, metro area and
industry-level output figures (which were available up to the fourth
quarter of 2017).

About American Express

American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
instagram.com/americanexpress,
linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.

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