Market Overview

Mavenir Introduces RCS Business Messaging Partner Program to Enable MNO's A2P Revenue Growth

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Enables partners to integrate with Mavenir's Rich Communication
Services (RCS) and Messaging as a Platform (MaaP) solutions expanding
their market reach to MNOs

Mavenir, the world's #1 messaging systems provider and a leader in Rich
Communication Services (RCS)—with
an 85% market share in North America—today announced its RCS Business
Messaging Partner Program with 15 confirmed partners.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180821005089/en/

Mavenir's RBM Chatbot (Photo: Business Wire)

Mavenir's RBM Chatbot (Photo: Business Wire)

The Mavenir RCS Business Messaging (RBM) solution enables brands,
aggregators, content providers, enterprises and MNOs to monetize RCS
messaging technologies and provide rich, multimedia end-user experiences
from the native messaging application on mobile devices.

This global partner program is focused on accelerating the adoption of
RCS multimedia messaging by creating a community of industry leading
messaging partners to provide MNOs with a compelling
business-to-consumer (B2C) messaging channel and become the platform of
choice for advertisers, brands, content providers and enterprises to
deliver messaging.

MNOs benefit by leveraging an ecosystem of pre-integrated partners that
allows them to generate revenue from business messaging quickly and with
a broader range of services to the enterprises and brands. MNOs can
develop new business models to strategically position themselves to
compete against OTT business messaging offers with a clean channel and
single point of integration, while retaining control of the relationship
with the brands, the aggregators and the end users.

The program makes it easier for enterprises, brands, aggregators and
developers to participate in RCS business messaging and delivers the
following benefits:

  • Certification with Mavenir's RBM solutions—including RCS and Messaging
    as a Platform (MaaP) components—to expand their market reach to over
    250 MNOs globally, reaching nearly 3 billion mobile messaging
    subscribers.
  • Training and technical support, access to technical experts and input
    into Mavenir's product development roadmap.
  • Access to Mavenir's RCS MaaP Lab to develop and test chatbots,
    artificial intelligence applications, APIs, pre-production customer
    demos, use cases and proof of concepts.
  • Access to data rewards capabilities with Mavenir's Ad-Sponsored
    Messaging platform.

"We are providing MNOs with a certified and trusted ecosystem of
partners that provides diverse enablers such as chatbots, artificial
intelligence (AI), natural language processing, mobile payments,
shopping carts; or even interconnection, rating, settlement and clearing
services," said Guillaume Le Mener, SVP, Mobile Enterprise
Solutions, Mavenir. "In North America alone, Mavenir enables today more
than 50 Million active RCS users and processes more than 250 Million RCS
messages per day in just one of our customers' networks. With the mobile
business messaging market projected to be $74 billion by 20211,
our goal with this partner program is to ensure that MNOs and our
partners can compete for that business, leveraging Mavenir's expertise
and RCS market share."

RCS is already supported in the Google Android Messaging client
integrated into Android Oreo 8.0 devices as well as the Samsung Messages
Client embedded in the latest Samsung Android Smartphones.

Mavenir's Business Messaging Partner Program is launching with 15
confirmed partners, today including: 3C
Interactive
, Aldeamo,
Anbotux,
Cequens,
CLX,
IMImobile,
Infobip,
mGage,
MessageBird,
nativeMsg,
OpenMarket,
Syniverse,
Smooch,
tyntec
and Zipwhip.

To enroll as a partner, visit: https://info.mavenir.com/business-messaging-ecosystem.

NOTE: Mavenir will be exhibiting and speaking at MWC Americas 2018 in
Los Angeles, including at the RCS Business Messaging Seminar: The Future
of Brand Communications on 12 September. To learn more or request a
meeting, visit: https://info.mavenir.com/events/mwca-2018

About Mavenir:

Mavenir is purpose-built to redefine mobile network economics for
Communication Service Providers (CSPs). Our innovative solutions pave
the way to 5G with 100% software-based, end-to-end, Cloud Native network
solutions. Leveraging industry-leading firsts in VoLTE, VoWiFi, Advanced
Messaging (RCS), Multi-ID, vEPC and Cloud RAN, Mavenir accelerates
network transformation for more than 250+ CSP customers in over 130
countries, serving over 50% of the world's subscribers.

We embrace disruptive, innovative technology architectures and business
models that drive service agility, flexibility, and velocity. With
solutions that propel NFV evolution to achieve web-scale economics,
Mavenir offers solutions to CSPs for revenue generation, cost reduction
and revenue protection. www.mavenir.com

Mavenir, the M logo, and Cloud Range are trademarks owned by Mavenir
Systems, Inc.

Copyright © 2018 Mavenir Systems, Inc. All Rights Reserved.

1 https://www.gsma.com/futurenetworks/rcs/rcs-business-messaging/

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