Market Overview

Greenlight Welcomes New Senior Director in North America


Former Executive at Talenthouse Joins Merchandise Licensing Team

the rights clearances and icon representation arm of Bill Gates-owned
Branded Entertainment Network (BEN) Group, has announced the hire of its
new senior director of client development, Matthew Schwagerl. Schwagerl,
who will be based in New York City, will report directly to Tamra
Knepfer, senior vice president of BEN/Greenlight.

Schwagerl will be responsible for client acquisition and working
directly with a variety of brands and agencies across North America,
specifically focusing on selling Greenlight's rights clearances
services. Utilizing nearly two decades of experience, Schwagerl will
help drive Greenlight's continued record growth.

"Greenlight is a cutting-edge and innovative company amongst the
entertainment marketing landscape. I am honored to be working with such
bright and motivated colleagues to continue Greenlight's mission of
connecting brands to consumers through the power of popular
entertainment, providing unrivaled access to talent and content,
including film and TV clips, music, celebrities, icons, and more, for
use in advertising and products or services," said Schwagerl.

Familiar with client development and advertising sales, Schwagerl
previously served as Sales Director at Ello, the content platform now
part of Talenthouse. He held a similar position at MyLikes, an
influencer platform, is now Post Intelligence, before being acquired by
Uber. Matt started his career at Hearst Magazine, where he sold
advertising programs for properties including Car and Driver, and Popular
Working with Fortune 500 advertisers, Schwagerl has
experience in connecting brands and agencies with creative communities
for content creation across film, art, design, music, fashion,
photography, and more. Matt studied at Seton Hall University where he
earned a B.A. in Psychology.

"We are very excited to have Matt join the Greenlight team," said
Knepfer. "Matt brings with him invaluable experience and connectivity
amongst the agency and brand worlds. We look forward to his
contributions as Greenlight continues to soar."

About Branded Entertainment Network (BEN)

Branded Entertainment Network connects global brands to consumers
through the power of popular entertainment. Branded Entertainment
Network is comprised of two companies: BEN
and Greenlight.
BEN is a global entertainment marketing company delivering premium brand
integrations across streaming, TV, film, and influencer programming.
BEN's client roster includes Microsoft, GM, Dyson, Ubisoft, Unilever,
P&G, and General Mills. Greenlight offers brands unmatched expertise in
global rights clearance and licensing with integrated solutions for
music, photos, film, TV, celebrity, and iconic talent. Greenlight's
roster of celebrity legends, including Albert Einstein, Steve McQueen,
Thomas Edison, Sophia Loren and Charlie Chaplin, provides brands with
opportunities for instant recognition, positive perception, and global
appeal. Greenlight's client roster includes Hallmark, Tag Heuer, Canon,
L'Oréal, Salesforce, Vodaphone, BBDO, Dentsu, Ogilvy, JWT, and Saatchi &

View Comments and Join the Discussion!