Market Overview

VML Extends Partnership with SpotRight


SpotRight, Inc., a platform that enables the world's largest brands to
design and build on-demand custom audiences for digital, social, and
mobile targeting, announced today that VML, an award-winning,
full-service marketing agency, has expanded their contract with

This press release features multimedia. View the full release here:

Todd Greer, CEO SpotRight (Photo: Business Wire)

Todd Greer, CEO SpotRight (Photo: Business Wire)

VML is no stranger to success with the SpotRight platform. In
a recent corporate social responsibility campaign for a major tire
, the company enjoyed fantastic engagement across three
social platforms for their posts, enjoying average engagement rates of
more than 11 times their benchmark.

Eric Beane, VML's North American Managing Director, Analytics & Data
Insights, stated, "SpotRight is a strategic part of our intelligence
tech stack. With SpotRight, we can identify segments of specific target
audiences and cross-analyze channel data. We are able to pinpoint
hard-to-find audiences, and deploy our tailored messaging where the
audience is because of SpotRight's connections to various ad platforms."

SpotRight CEO Todd Greer commented, "VML does a fantastic job of
blending strategy, creativity and execution to drive results for their
clients. This speaks perfectly to our goal of bringing to market the
only platform that integrates and automates strategy, planning and media
buying to build and deliver custom audiences on-demand to media buying
platforms. We are delighted VML has expanded their partnership with us."

About SpotRight

SpotRight makes it fast and easy to define and view custom audiences,
and target the people-based audiences across top media-buying platforms
like Facebook, Google, and TheTradeDesk. Relied on by leading agencies
and emerging brands, SpotRight connects marketing strategy with media
activation, resulting in high-performing audiences to drive targeted
media buys. Learn more at

About VML

VML is a global marketing agency that transforms brands through a
connected consumer experience. Through every touch point we create,
story we tell and relationship we build, we strive to inspire meaningful

Founded in 1992 and headquartered in Kansas City, Missouri, VML joined
the world's largest communications services group, WPP, in 2001. We have
more than 3,000 employees with principal offices in 33 locations across
six continents, and are proud to have been included on Ad Age's Agency
A-List in 2016, 2017 and 2018.

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