Market Overview

Vitals Appoints Robert Benedetto as Senior Vice President, Client Engagement


Vitals announced that Robert Benedetto joined the company as Senior Vice
President, Client Engagement.

Vitals SmartShopper and VitalsChoice digital engagement platforms,
provided through 30 health plan partners and more than 200 employers,
engage consumers in making the best health care choices for themselves
and their families. Over 93 million Americans use Vitals cost and
quality solutions to find high-quality, lower-cost care.

Benedetto leads the engagement team that works closely with employer
clients to optimize the use of the SmartShopper program. SmartShopper is
a health care incentive and engagement program that has saved employers
over $55 million in health care costs. Members share in the savings they
create by earning cash rewards when they shop for and select
high-quality, better value facilities. The program aligns with an
employer's overall benefit strategy, advancing health goals, motivating
employees to shop for care and sharply reducing health care spend.

Prior to joining Vitals, Benedetto was the Director of Sales and Account
Management at Anthem Blue Cross Blue Shield New Hampshire. At Anthem,
Bob was an early advocate of Vitals SmartShopper. He led the rollout of
the program to large and small group markets within Anthem. Due to his
efforts, the program is widely used throughout the state to control
health care costs in both the public and private sector. Earlier in his
career, Benedetto held leadership roles at Wyeth Pharmaceuticals.

"Bob not only has a deep understanding of the SmartShopper program, he
also knows what it takes to lead a high-performing client engagement
team that actively engages with employers to drive engagement, savings,
and reduce claims costs," said Kyle Raffaniello, Chief Strategy &
Enterprise Marketing Officer at Vitals.

"Engagement is the key to changing behavior and turning employees into
activated consumers that are managing and controlling their health care
costs," said Benedetto. "I'm excited to promote a platform that not only
represents real cost savings for employers, but also supports employees
and provides an avenue for them to counter the rising cost of their
medical care."

About Vitals

Vitals empowers everyone to shop for their health care like an expert.
Our integrated high-tech, right-touch platform helps people select
better, more affordable care. Vitals leads the market with incentive and
engagement programs proven to drive new levels of engagement. Our
solutions achieve measurable and sustainable savings for consumers,
employers and health plans.

Follow us on LinkedIn.

View Comments and Join the Discussion!