Market Overview

The Cheesecake Factory Opens in Lynnwood, Washington

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America's Favorite Restaurant Now Open at Alderwood Mall

The
Cheesecake Factory
®, (NASDAQ:CAKE) known for its
extensive menu, generous portions and legendary desserts, today
announced the opening of its newest restaurant in Lynnwood, Wash.

With more than 250 menu
selections
including SkinnyLicious®
dishes with 590 calories or less and Saturday
and Sunday Brunch
– handmade, in-house with fresh ingredients – and
more than 50 signature cheesecakes
and desserts
, The Cheesecake Factory's opening provides exciting new
choices for shoppers and area residents.

Featuring imported limestone floors and custom wood columns, hand
painted murals and modern lighting, the new restaurant includes the
distinctive and contemporary décor that is as creative and imaginative
as The Cheesecake Factory's extensive menu.

The Cheesecake Factory of Alderwood Mall is located at 3000 184th Street
S.W., Suite 1140, Lynnwood, WA 98037. The restaurant opens at 11:30 a.m.
Monday through Friday, and at 10:00 a.m. on Saturday and Sunday.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
Fan
us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow
us on Twitter at www.twitter.com/cheesecake
Follow
us on Instagram at www.instagram.com/cheesecakefactory

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company, through its subsidiaries, owns and operates 215 full-service,
casual dining restaurants throughout the U.S.A., including Puerto Rico,
and Canada, comprised of 199 restaurants under The Cheesecake Factory®
mark; 14 restaurants under the Grand Lux Cafe® mark; and two restaurants
under the RockSugar Southeast Asian Kitchen® mark. Internationally, 21
The Cheesecake Factory® restaurants operate under licensing agreements.
The Company's bakery division operates two bakery production facilities,
in Calabasas Hills, CA and Rocky Mount, NC, that produce quality
cheesecakes and other baked products for its restaurants, international
licensees and third-party bakery customers. In 2018 the Company was
named to the FORTUNE Magazine "100 Best Companies to Work For®" list for
the fifth consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and FORTUNE 100 Best Companies to Work For® are registered
trademarks of Time Inc. and are used under license. From FORTUNE
Magazine, March 1, 2018 ©2018 Time Inc. Used under license. FORTUNE and
Time Inc. are not affiliated with, and do not endorse products or
services of, The Cheesecake Factory Incorporated.

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