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Oscar Mayer Teams up with Roush Fenway Racing as Primary Partner of No. 6 Ford at Darlington NASCAR Throwback Weekend


Matt Kenseth looks to "Haul Buns" at the "Track Too Tough to Tame"

Oscar Mayer continues to go to great heights and great lengths to
feed people's love of meat. And now, Oscar Mayer is going to new
speeds—becoming the official primary sponsor of Matt Kenseth's No. 6
Roush Fenway Ford Fusion at the Southern 500 at Darlington Raceway on
Sunday, September 2.

This press release features multimedia. View the full release here:

Matt Kenseth's No. 6 Oscar Mayer Ford Fusion of Roush Fenway Racing is sponsored by Oscar Mayer for  ...

Matt Kenseth's No. 6 Oscar Mayer Ford Fusion of Roush Fenway Racing is sponsored by Oscar Mayer for the NASCAR throwback weekend at Darlington Raceway, and its scheme is inspired by the Wienermobile. (Photo: Business Wire)

"We're proud to sponsor an iconic driver and storied racing program in
Matt Kenseth and Roush Fenway Racing," said Matt Riezman, Brand Manager
for Oscar Mayer. "NASCAR is a sport loved by our fans, and just
like we stand by our promise of quality meats, we're excited to stand by
Matt and the No. 6 car as he drives miles of smiles at Darlington
Raceway – just as we have with the Oscar Mayer Wienermobile."

Kenseth's No. 6 Ford Fusion will now join the brand's iconic WienerFleet
as an honorary vehicle, accompanying the Wienermobile…a 27 foot-long hot
dog on wheels…WienerRover, WienerMini, WienerCycle, WienerDrone and the
most recent addition, Super Hotdogger – the world's first-ever
JetPack-powered hot dog hero whose mission is to get a better Oscar
hot dog in every hand.

Oscar Mayer served as an associate partner at Roush Fenway Racing
in the early 2000s and was featured on both Kenseth's No. 17 Ford and
Kurt Busch's No. 97 Ford, when NASCAR Hall-of-Fame owner Jack Roush led
his stable to back-to-back Cup championships in 2003 and 2004.

"It's great to have Oscar Mayer back on board," said Kenseth. "Oscar
was a great partner at Roush for many years in the early
2000s, so this is a nice throwback to those days. The Southern 500 is
one of my favorite events of the season. There's a lot of history at
Darlington, and the industry does a great job of celebrating that during
the weekend."

Kenseth, who came out of retirement this year, "hot-dogged" his way to
victory lane at the Southern 500 in 2013 and has 12 top-10 finishes and
a pole in 24 starts at Darlington. He finished sixth in his last two
Southern 500 starts and he drove to a sixth-place finish in his last
start for Roush Fenway Racing at Darlington in 2012.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ:KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions, whether at home, in restaurants or
on the go. The Company's iconic brands include Kraft, Heinz,
ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar
Mayer, Philadelphia, Planters, Plasmon, Quero,
Smart Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit

About Roush Fenway Racing

Roush Fenway Racing is the winningest team in NASCAR history, fielding
multiple teams in Monster Energy NASCAR Cup Series and NASCAR XFINITY
Series competition. Moving into its 30th season, Roush Fenway
is a leader in driver development, having launched the careers for many
of the top drivers in the sport. Off-track, Roush Fenway is a leader in
NASCAR marketing solutions, pioneering motorsport's first team-focused
TV show and producing multiple award-winning Social Media, digital
content and experiential marketing campaigns. Roush Fenway is co-owned
by Jack Roush, the winningest team owner in NASCAR history and Fenway
Sports Group, parent company of Major League Baseball's Boston Red Sox
and English Premier League's Liverpool F.C. Visit,
circle on Google+,
become a fan on Facebook
and Instagram,
and follow on Twitter at @roushfenway.

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