Market Overview

Jon Sebastiani and Sonoma Brands Announce Partnership With Vintage Wine Estates and VIANSA Winery


Next Generation of VIANSA's Founding Family Return to Their Roots

Vintage Wine Estates, a fast-growing Sonoma County-based, vertically
integrated wine company with a portfolio inclusive of 34 iconic national
and international brands, announced today a new partnership with Jon
Sebastiani and Sonoma Brands. Sonoma Brands is a unique food & beverage
products incubator and private equity fund led by Sonoma-based Jon
Sebastiani. Founded in 2008, Vintage Wine Estates is now the 14th
largest wine company in the United States with wines that match every
price point and owns a collection of iconic wine estates, including
VIANSA Sonoma. Under the new partnership, Jon Sebastiani and the Sonoma
Brands team will assume management of VIANSA, established by Jon's
family in 1989.

VIANSA was among the first wineries to create an elevated guest
experience that expressed the wine country lifestyle. Jon Sebastiani
began his career at the family winery, ultimately serving as President.
Under his stewardship, VIANSA became an influential brand and a popular
tasting and touring destination. The winery was sold by the family in
2005 and acquired by Vintage Wine Estates in 2013. Jon Sebastiani went
on to launch several popular Sonoma-based businesses including KRAVE,
Sonoma Brands and SMASHMALLOW.

"This is very much a coming home for me," said Jon Sebastiani, Founder
and President of Sonoma Brands. "With a heritage deeply rooted in the
Sonoma Valley wine region, I'm eager to add our family name back to the
voice of this industry and join forces with such a wonderful strategic
partner in Vintage Wine Estates. After years of growing amazing consumer
brands, primarily focused in the food and non-alcoholic beverage space,
I am thrilled to bring that knowledge and playbook back to the wine

From starting his career in the family wine business to successful
Sonoma-based CPG brand creation, Jon Sebastiani has deeps roots in the
region. To take his journey full circle, Sebastiani joins Vintage Wine
Estates through Sonoma Brands' participation in the AGR Partners
investment in Vintage Wine Estates. In April 2018, AGR Partners, an
investment firm dedicated to food and agribusiness, provided growth
capital through a minority equity stake in Vintage Wine Estates and
under the terms of AGR Partners' agreement with Sonoma Brands, Jon
Sebastiani will become the 4th largest shareholder in Vintage
Wine Estates, and member of their Board of Directors, where he will be
lending his brand-building power.

Jon's family history and heritage will provide the inspiration for the
Sonoma Brands team who will directly manage the property. Jon
Sebastiani's brother, Christopher Sebastiani, will transition into the
General Manager leadership role. Long-time winemaker Amy Ludovissy will
continue to oversee production and management of the winery's vineyards
under the stylistic direction of Jon, Christopher and their team.

"I am thrilled with the opportunity to bring our family's heritage back
to this iconic winery at the gateway to Sonoma Valley," says Christopher
Sebastiani. "Along with the broader Sonoma Brands team, Jon and I will
aim to cast our generation's personality and focus back to VIANSA,
continuing to elevate the property as a destination for food and wine
innovation and world class hospitality."

"We are delighted to have found a strategic partner in Sonoma Brands and
appreciate the legacy that comes with the team. We know it will help us
continue expand in the right direction," said Pat Roney, CEO of Vintage
Wine Estates. "With the support of Sonoma Brands and their expertise in
building some of the nation's most successful food and beverage
companies, we will continue to innovate, adding value to our portfolio
of brands and growing our leadership role in the industry."

Vintage Wine Estates was founded when Pat Roney, owner of Napa Valley's
Girard Winery, purchased Sonoma's Windsor Vineyards, the wine industry's
first direct-to-consumer brand. Today, Vintage Wine Estates produces
close to 2 million cases, owns a collection of wineries and estates,
consumer and exclusive wine brands. Vintage Wine Estates markets and
sells their wines across multiple channels, including wholesale,
direct-to-consumer, tasting rooms, wine clubs, internet, telesales and

For more information about Jon Sebastiani and Sonoma Brands, please
And for the full list of vineyards in the Vintage Wine Estates
portfolio, please visit

About Vintage Wine Estates

Vintage Wine Estates is a privately held wine company owned by a group
of vintner families with deep roots in the wine business. The families
own a collection of winery estates and brands including Clos Pegase
Winery, Cosentino Winery, Girard Winery, B.R. Cohn Winery, Swanson
Vineyards, Viansa Sonoma, Windsor Vineyards, Cameron Hughes, Firesteed,
Sonoma Coast Vineyards, Clayhouse, Tamarack Cellars, Layer Cake, Cherry
Pie, Splinter Group Spirits, Middle Sister, Bar Dog, Girl & Dragon,
Purple Cowboy and a number of exclusive wine brands. An industry leader
across all sales channels and dedicated to providing wine consumers with
a range of wines from $10 to $100 and at many price points in between,
Vintage Wine Estates produces outstanding wines from Napa, Sonoma and
Mendocino, Paso Robles, Washington State and Oregon.

About Sonoma Brands

Founded in 2016, Sonoma Brands is a specialist growth equity firm
exclusively dedicated to disruptive, high-growth consumer brands.
Inspired by the heritage of California's wine country, Sonoma Brands is
committed to authenticity, quality and innovation. Led by Jon
Sebastiani, founder of artisanal jerky brand, KRAVE Jerky, Sonoma Brands
seeks to further CPG entrepreneurship by developing, launching and
supporting promising, creative and disruptive brands. For more
information on Sonoma Brands, please visit

About Jon Sebastiani

Jon Sebastiani is the founder of artisanal jerky brand, KRAVE, and
leader of the jerky renaissance, leading KRAVE to their successful
acquisition by The Hershey Company. His expertise in the field has been
cultivated through various business pursuits, including his background
in operations and previous positions as managing partner of
and President of the premier California winery destination, Viansa
Winery. He is a graduate of Santa Clara University with a Bachelor's
degree in Economics and holds a dual MBA from the Haas School of
Business at UC Berkeley and Columbia University.

About AGR Partners

AGR Partners is an investment firm based in Davis, California, and
Chicago, Illinois, dedicated to backing strong, food company and
agribusiness teams through long-term investments of non-controlling
equity or subordinated debt to facilitate late-stage growth, strategic
acquisitions, full buyouts and ownership transitions. For further
information, visit

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