Market Overview

Citi and Urbanspace Give Three New York Chefs the Chance to Pursue Their Culinary Dreams with the Citi Urbanspace Challenge

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Three Finalists to be Featured in Urbanspace's Fall 2018 Pop-Up
Markets September 8 through November 2 for a Chance to be Awarded a
Booth at Urbanspace at 570 Lex

Citi and Urbanspace
today announced the three finalists of the Citi
Urbanspace Challenge
, a competition designed to help discover
culinary entrepreneurs of tomorrow and provide them a platform to
develop their business and connect with the New York market scene by
offering the chance to win a booth at Urbanspace's permanent food hall
located at 570 Lexington Ave. A call for entries for culinary
entrepreneurs to submit a creative, fast-casual restaurant concept for
the Citi Urbanspace Challenge was held from July 12 through July 23. The
three finalists, who won the opportunity to operate their own booth at
the Urbanspace Fall pop-up markets, courtesy of Citi, are:

Showcasing a diverse mix of cuisines from local chefs and makers,
Urbanspace's Fall 2018 pop-up markets feature some of New York's best
fast-casual restaurants. Following the conclusion of the Fall 2018
pop-up markets, the winner of the Citi Urbanspace Challenge will be
awarded a fully customized, branded booth at Urbanspace at 570 Lex for
three months beginning January 2019, courtesy of Citi.

"Supporting local businesses in New York is extremely important to us,"
said Tina Davis, Managing Director of Global Sponsorships and Marketing,
Citi. "The three Citi Urbanspace finalists are highly deserving of the
spotlight we hope this program will provide them and their small
businesses. We look forward to seeing each chef introduce their unique
culinary offerings to patrons in the Urbanspace pop-up markets this
fall."

The Citi Urbanspace Challenge winner will be determined by a public vote
hosted on Urbanspace's website throughout the duration of the Fall 2018
pop-up markets and a panel of expert judges, including restaurateurs,
culinary influencers and industry experts, judging using established
criteria from Urbanspace. The eleven-member jury of experts includes:

"Through the Citi Urbanspace Challenge we are giving creative chefs the
opportunity to bring dreams to reality and conduct business in the heart
of NYC. We firmly believe unique concepts, individual enterprise, and
performance art are essential ingredients to our markets, which grow
organically from within the neighborhood," said Eldon Scott, President
of Urbanspace.

Urbanspace's Fall 2018 pop-up market dates and locations are as follows:

  • Madison Square Eats located at Worth Square will be open
    Saturday, September 8 through Friday, October 5; from 11 a.m. – 9 p.m.
    daily
  • Garment District located on Broadway from 40th & 41st Street
    will be open Monday, September 17 through Friday, October 26; from 11
    a.m. – 8 p.m. Monday – Saturday
  • Broadway Bites located at Greeley Square will be open Monday,
    September 24 through Friday, November 2; from 11 a.m. – 9 p.m. daily

Public voting for the Citi Urbanspace Challenge winner will be held at www.urbanspacenyc.com/challenge
beginning September 8.

About Citi
Citi, the leading
global bank, has approximately 200 million customer accounts and does
business in more than 160 countries and jurisdictions. Citi provides
consumers, corporations, governments and institutions with a broad range
of financial products and services, including consumer banking and
credit, corporate and investment banking, securities brokerage,
transaction services, and wealth management. Additional information may
be found at www.citigroup.com
| Twitter: @Citi | YouTube: www.youtube.com/citi
| Blog: http://blog.citigroup.com
| Facebook: www.facebook.com/citi
| LinkedIn: www.linkedin.com/company/citi

About Urbanspace
Urbanspace
curates and develops immersive public markets where creative
entrepreneurship and community flourish. Urbanspace, founded in London
in 1972, developed Camden Lock Market, Container City, Spitalfields and
other vibrant environments. In 1993, Eldon Scott established the U.S.
operations with the founding of the Grand Central and Union Square
Holiday Markets. Since then, Urbanspace has developed many successful
markets across NYC including Urbanspace at 570 Lex, Urbanspace
Vanderbilt, Mad. Sq. Eats, Broadway Bites, the original Dekalb Market
and more. Urbanspace continues to connect small business owners and
chefs with curious creativity-seeking customers by reaching out to new
communities and spaces.

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