Market Overview

Triton Digital Integrates AcuityAds with a2x® to Provide Media Buyers with Programmatic Access to Premium Digital Audio Inventory

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Triton
Digital
®, the global technology and services leader to the digital
audio industry, announced today the integration of its audio advertising
marketplace, a2x®,
with AcuityAds,
a technology leader that provides targeted digital media solutions by
leveraging its proprietary AI technology to enable advertisers to
connect intelligently with audiences across video, mobile, social and
online display advertising campaigns. Through this integration, buyers
that use the Acuity Platform will be able to further increase their
reach by adding highly-targeted digital audio inventory from a wide
range of podcasters, radio broadcasters, web radios, and online music
services to their programmatic, omnichannel buys for the first time.

"At AcuityAds, we remain committed to providing our clients with
innovative and effective ways of reaching their most valued audiences in
the right place, at the right time, and with a relevant message," said
Joe Ontman, CRO and Co-Founder of AcuityAds. "Digital audio is a safe
and proven vehicle for doing so and one that is often underserved within
the programmatic community. We are thrilled to partner with Triton
Digital to provide our clients with access to the a2x marketplace, where
they can leverage the reach and connectivity of digital audio to
increase their return."

"AcuityAds shares our passion of helping brands connect with their
target audiences in meaningful ways," said Benjamin Masse, Managing
Director, Market Development and Strategy at Triton Digital. "We are
pleased to provide their clients with access to a wide range of premium
audio inventory from all over the world to enhance the performance of
their campaigns and enrich their digital marketing strategies with this
remarkably effective advertising medium."

The global audio marketplace, a2x®, is the world's first programmatic
buying marketplace for digital audio. The industry-leading marketplace
enables buyers to execute highly targeted and brand safe audio ad buys
across a highly engaged digital audience. To learn more about a2x®,
contact monetization@tritondigital.com.

About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton Digital provides
innovative technology that enables broadcasters, podcasters, and online
music services to build their audience, maximize their revenue, and
streamline their day-to-day operations. In addition, Triton Digital
powers the global online audio industry with Webcast Metrics®, the
leading online audio measurement service, that makes it easy for
advertisers and brands to determine the best destination and time to
reach their target audiences. Through unparalleled integrity,
excellence, teamwork, and accountability, Triton Digital remains
committed to connecting audio, audience, and advertisers to continuously
fuel the growth of the global online industry. For more information,
visit www.TritonDigital.com.

About AcuityAds
AcuityAds is a leading technology company
that provides marketers a powerful and holistic solution for digital
advertising across all ad formats and screens to amplify reach and Share
of Attention® throughout the customer journey. Via its unique,
data-driven insights, real-time analytics and industry-leading
activation platform based on proprietary machine learning technology,
AcuityAds leverages an integrated ecosystem of partners for data,
inventory, brand safety and fraud prevention, offering unparalleled,
trusted solutions that the most demanding marketers require to be
successful in the digital era. AcuityAds is headquartered in Toronto,
Canada with offices in New York City and Boston, Chicago, Los Angeles,
San Francisco, San Diego, Vancouver, Calgary, Montreal and London,
England. For more information, visit AcuityAds.com.

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