Market Overview

Denise M. Coll Joins Viad Corp Board of Directors


Viad Corp (NYSE:VVI) today announced the appointment of Denise M. Coll
as an independent director of its Board of Directors, effective August
21, 2018. She has also been appointed to serve as a member of the
Board's Human Resource Committee.

Coll, age 64, has more than 40 years of experience in the hospitality
industry. She has been a member of the Board of Trustees of LaSalle
Hotel Properties, a leading publicly traded real estate investment
trust, since 2013. Prior to joining LaSalle, Coll served as President,
North America Division of Starwood Hotels & Resorts Worldwide, Inc.,
leading Starwood's largest division with over 500 hotels, from 2007 to
2013. During her tenure, she oversaw substantial growth of Starwood's
hotel footprint within North America and successfully navigated
Starwood's North American hotels through the economic downturn. Coll
also spearheaded the launch of two new Starwood brands, Aloft and
Element, and has strong familiarity with live events, having previously
run the Seaport Hotel & World Trade Center in Boston.

Richard H. Dozer, chairman of Viad, said, "We are delighted to welcome
Denise to the Viad Board of Directors. She brings a rich background in
hotel operations, brand creation and management, and is respected as one
of the most successful and seasoned operators in the hospitality
industry. We are confident that Denise will be an invaluable resource as
Viad continues to execute on its growth strategy and we look forward to
benefiting from her insights."

Coll holds a B.S. in hotel and travel management from the University of
Massachusetts and an M.B.A. from Simmons College. Coll also serves on
the Board of Directors of Enlivant, the Board of Directors of the Big
Sister Association of Greater Boston, the Board of Trustees of Simmons
College, the Board of Directors of the University of Massachusetts
Amherst Foundation, and the Board of Advisors of the University of
Massachusetts School of Hotel & Travel Management.

Viad (NYSE: VVI)
generates revenue and shareholder value through two business units: GES
and Pursuit. GES is a global, full-service live events company offering
a comprehensive range of services to the world's leading brands and
event organizers. Pursuit is a collection of inspiring and unforgettable
travel experiences in Alaska, Glacier National Park, Banff, Jasper and
Vancouver that includes attractions, lodges and hotels, and sightseeing
tours that connect guests with iconic places. Viad is an S&P SmallCap
600 company. For more information, visit

Forward-Looking Statements

This press release contains a number of forward-looking statements.
Words, and variations of words, such as "will," "may," "expect,"
"would," "could," "might," "intend," "plan," "believe," "estimate,"
"anticipate," "deliver," "seek," "aim," "potential," "target,"
"outlook," and similar expressions are intended to identify our
forward-looking statements. Similarly, statements that describe our
business strategy, outlook, objectives, plans, intentions or goals also
are forward-looking statements. These forward-looking statements are not
historical facts and are subject to a host of risks and uncertainties,
many of which are beyond our control, which could cause actual results
to differ materially from those in the forward-looking statements.

Important factors that could cause actual results to differ materially
from those described in our forward-looking statements include, but are
not limited to, the following:

  • our ability to successfully integrate and achieve established
    financial and strategic goals from acquisitions;
  • our dependence on large exhibition event clients;
  • the importance of key members of our account teams to our business
  • the competitive nature of the industries in which we operate;
  • travel industry disruptions;
  • transportation disruptions and increases in transportation costs;
  • seasonality of our businesses;
  • terrorist attacks, natural disasters and other catastrophic events;
  • fluctuations in general economic conditions;
  • the impact of recent U.S. tax legislation;
  • our exposure to currency exchange rate fluctuations;
  • our multi-employer pension plan funding obligations;
  • our exposure to labor cost increases and work stoppages related to
    unionized employees;
  • our exposure to cybersecurity attacks and threats;
  • compliance with laws governing the collection, storage, handling and
    transfer of personal data and our exposure to legal claims and fines
    for data breaches or improper handling of such data;
  • unanticipated delays and cost overruns of our capital projects, and
    our ability to achieve established financial and strategic goals of
    such projects;
  • adverse effects of show rotation on our periodic results and operating
  • the effects of the United Kingdom's exit from the European Union; and
  • liabilities relating to prior and discontinued operations.

For a more complete discussion of the risks and uncertainties that may
affect our business or financial results, please see Item 1A, "Risk
Factors," of our most recent annual report on Form 10-K filed with the
SEC. We disclaim and do not undertake any obligation to update or revise
any forward-looking statement in this press release except as required
by applicable law or regulation.

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