Market Overview

NICE Delivers Revolutionary Shape Analysis Capability, Empowering Organizations to Rapidly Deploy Robotic Process Automation

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New, AI-powered feature enables connectivity to previously
inaccessible virtual desktop environments, uniquely enabling application
based recognition of screen elements based on shape and text

NICE (NASDAQ:NICE) today announced that the new Robotic
Automation Shape Analysis feature enables organizations to automate
significantly more business processes by seamlessly expanding into
previously inaccessible virtual desktop environments. Encompassing a
breakthrough in integration technology and coupled with its market
leading object based connectivity approach, this innovative feature puts NICE
RPA
on the frontline to providing the most universally enabled and
robust form of connectivity in the automation market. In addition, NICE
RPA's unique ability to integrate with any enterprise application
further boosts deployment speed and reduces operating costs.

Based on a more robust and universal connectivity approach, NICE Shape
Analysis includes an intelligent connectivity layer that not only
enables more seamless integration with enterprise applications, but also
supports multiple process automation deployments. The unique combination
of NICE's Shape Analysis and object based connectivity ensure continual
connectivity, thus allowing enterprises to expand their process
automation initiatives smartly, rapidly and cost effectively.

The innovative new feature provides a universal and visually based
connectivity language that delivers a range of benefits to process
automation developers and implementers. Such benefits include shorter
development and deployment time, owing to the availability of one visual
language, saving automation developers the time and effort that was
previously invested in overcoming connectivity barriers. The market has
reacted very positively to the Shape Analysis feature, which is a part
of NICE
RPA version 6.7
launched in June 2018. This all-encompassing and
robust connectivity approach further augments NICE's unique capabilities
to automate more complex process scenarios from a single automation
platform.

Miki Migdal, President, NICE Enterprise Product Group, said,
"NICE Robotic Automation continues to lead the industry with its
universal connectivity approach. The unique Shape Analysis innovation is
set to transform the capabilities of surface connectivity within the
industry by continually enabling the deployment of more stable and
robust process automations. Organizations can now automate more business
processes with fewer resources and deliver value to their customers even
faster. This is imperative to shaping a positive customer experience and
taking a position of strength in today's experience-led economy."

About NICE
NICE (NASDAQ:NICE) is the world's leading
provider of both cloud and on-premises enterprise software solutions
that empower organizations to make smarter decisions based on advanced
analytics of structured and unstructured data. NICE helps organizations
of all sizes deliver better customer service, ensure compliance, combat
fraud and safeguard citizens. Over 25,000 organizations in more than 150
countries, including over 85 of the Fortune 100 companies, are using
NICE solutions. www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or
registered trademarks of NICE Ltd. All other marks are trademarks of
their respective owners. For a full list of NICE's marks, please see: www.nice.com/nice-trademarks.

Forward-Looking Statements
This press release
contains forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements, including the statements by Mr. Migdal, are based on the
current beliefs, expectations and assumptions of the management of NICE
Ltd. (the Company). In some cases, such forward-looking statements can
be identified by terms such as believe, expect, may, will, intend,
project, plan, estimate or similar words. Forward-looking statements are
subject to a number of risks and uncertainties that could cause the
actual results or performance of the Company to differ materially from
those described herein, including but not limited to the impact of the
global economic environment on the Company's customer base (particularly
financial services firms) potentially impacting our business and
financial condition; competition; changes in technology and market
requirements; decline in demand for the Company's products; inability to
timely develop and introduce new technologies, products and
applications; difficulties or delays in absorbing and integrating
acquired operations, products, technologies and personnel; loss of
market share; an inability to maintain certain marketing and
distribution arrangements; and the effect of newly enacted or modified
laws, regulation or standards on the Company and our products. For a
more detailed description of the risk factors and uncertainties
affecting the company, refer to the Company's reports filed from time to
time with the Securities and Exchange Commission, including the
Company's Annual Report on Form 20-F. The forward-looking statements
contained in this press release are made as of the date of this press
release, and the Company undertakes no obligation to update or revise
them, except as required by law.

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