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BET Networks and WP Narrative_ Let Fans Explore the Mind of Bobby Brown - Literally - Inside 30 Foot Tall Inflatable Replica of Singer's Head

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HARLEM WEEK Art Installation and Interactive Experience Celebrates
the Premiere of "The Bobby Brown Story" Airing September 4-5 at 9 PM
ET/PT on BET

BET Networks and WP Narrative_, a creative and technology brand studio,
take fans into the complex and creative mind of Bobby Brown. In
celebration of THE BOBBY BROWN STORY, WP Narrative_ has created
an art installation that is a sensorial experience that will premier
during NYC's HARLEM WEEK, Sunday, August 19. The 30-foot Bobby Brown
head replica with his face and iconic fade haircut will allow people to
enter the Bobby Brown "Theatre of the Mind" allowing fans to walk
through the head of Bobby Brown and experience an imaginative
interpretation of his music, relationships, highs and lows along with
the creative process that made him a pop culture legacy.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180820005516/en/

BET NETWORKS AND WP NARRATIVE_ LET FANS EXPLORE THE MIND OF BOBBY BROWN - LITERALLY - INSIDE 30 FOOT ...

BET NETWORKS AND WP NARRATIVE_ LET FANS EXPLORE THE MIND OF BOBBY BROWN - LITERALLY - INSIDE 30 FOOT TALL INFLATABLE REPLICA OF SINGER'S HEAD AT HARLEM WEEK (Photo: Business Wire)

"BET Networks continues to elevate viewer engagement in new and creative
ways as it expands the impact of the much-anticipated miniseries ‘The
Bobby Brown Story' to include an immersive fan experience during this
NYC's HARLEM WEEK," said Jeanine Liburd, Chief Marketing and
Communications Officer, BET Networks. "We are thrilled to partner with
the innovative team at WP Narrative_ to amplify the buzz of the biopic
and offer viewers a sneak peek into the mind of R&B legend Bobby Brown.
This multilayered-storytelling installation is part of several
activations lined up for the series and will definitely get fans excited
for the series!"

"When BET approached us to create the promotional piece for the Bobby
Brown biopic premiere, we knew the best way was through his head," said
Tricia Clarke-Stone, CEO of WP Narrative_. "Given our close relationship
to the entertainment industry and expertise in curating brand
experiences through content and tech, it's been exciting to create a
story that people can walk around in, delivering a truly immersive
experience.

Highlights from Bobby Brown "Theatre of the Mind" installation
include:

The ultimate instagramable moment of the summer is the three-story tall
Inflatable head of Bobby Brown in his prime (27 ft deep x 23 ft wide x
28 ft tall) created in collaboration with the art collective, CoolSh*T.
As the public physically enters his mind, they experience 3-dimensional
storytelling, passing through his ephemeral thoughts, capturing his
highs and lows, surrounded by projection mapped brain synapses and
floating 3D holograms of key imagery from his life.

In partnership with Holographic Entrance, the mind technology included a FogScreen
Projection
- video imagery on a wall of fog creating a 3D images
that people can walk through and touch, HyperVsn Holograms - 3D
holograms, and a 2D Projection Mapped Light show of Bobby's brain
science.

THE BOBBY BROWN STORY art installation will be free to the public
starting on, Sunday, August 19 from Noon-8pm ET. Located on
Lenox Terrace Place & 135th St, the portable sensorial experience will
display ethereal dream-like images on experiential screens that will
project fragments of Bobby Brown's life through existing footage, fog
screen technology and hologram imagery.

About "THE BOBBY BROWN STORY":

"THE BOBBY BROWN STORY" will pick up where the New Edition miniseries
left off. It will chronicle the artist hailed as the "King of R&B's"
exit from the popular '80s boy band through his solo success, and
tabloid-fodder marriage to pop icon Whitney Houston. Spanning 30 years
of Brown's life, the new project follows his story from the hard streets
of Roxbury before given a chance to prove himself as a solo artist.

Written by Abdul Williams, executive produced by Jesse Collins for JCE
Films, a division of Jesse Collins Entertainment; and directed by Kiel
Adrian Scott –The two-part event "THE BOBBY BROWN STORY" premieres
September 4-5, 2018 at 9 PM ET/PT on BET.

About WP Narrative_

WP Narrative_ is an award-winning agency built around a
ground-breaking content innovation studio that creates experiences for
all screens, platforms and IRL, including scripted and unscripted
content, experiential, campaigns, and proprietary products. Through a
blend of strategy, creative, innovation, and cultural intelligence, we
tell authentic stories in ways audiences care about. By combining
unprecedented Hollywood success, innovative storytelling, our deep
understanding of today's New American Mainstream audience, and bleeding
edge tech, we look to bring brands deeper into the worlds of their
consumers. Our proprietary approach and tools fuel our ability to not
only create effective content experiences, but to identify what's next,
break new ground, and impact growth and brand innovation.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ:VIA)(NASDAQ:VIA), is
the nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel is in nearly 85 million households and can be
seen in the United States, Canada, the Caribbean, the United Kingdom,
sub-Saharan Africa, France and South Korea. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; BET HER (formerly CENTRIC), a
24-hour entertainment network targeting the African-American woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET's growing festival business; BET Mobile,
which provides ringtones, games and video content for wireless devices;
and BET International, which operates BET Networks around the globe.

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