Market Overview

Game of Thrones® Winter is Coming™ Announced at Gamescom 2018


Yoozoo has unveiled an officially licensed strategy browser game
based on the award-winning show

Yoozoo Games, a leading Chinese game developer and publisher, announced
today that Game of Thrones Winter is Coming, a browser game
officially licensed by Warner Bros. Interactive Entertainment under
license from HBO®, is set to launch in spring 2019. HBO®,
Warner Bros. Interactive Entertainment, and Yoozoo are all working
together to create a game that allows players to be immersed in the
world of Game of Thrones.

This press release features multimedia. View the full release here:

Game of Thrones Winter is Coming Announced at Gamescom 2018 (Graphic: Business Wire)

Game of Thrones Winter is Coming Announced at Gamescom 2018 (Graphic: Business Wire)

Developed by Yoozoo, the Game of Thrones Winter is Coming
scenery, characters, and topography are all being designed by renowned
artists, staying faithful to the look and feel of the
critically-acclaimed, Emmy® Award-winning show. The
story starts just after the death of Eddard Stark, where players take on
the role of an ambitious Westeros lord, determined to save a people
plagued by war and put a stop to the endless disputes between the Seven
Kingdoms. Characters from Game of Thrones will appear across Westeros
where the player will be able to recruit them to join their ranks.

Game of Thrones Winter is Coming has been designed to give
players a balance of strategy and roleplaying where they can create a
house, customize their castle, expand their territory, train an army,
and progress through the history of Westeros. Players will also be able
to team up with their friends and participate in player vs. player

Yoozoo signed up for strategic cooperation with Warner Bros. under
license from HBO®, at ChinaJoy 2017, securing the
rights to make a Game of Thrones mobile game. Gamescom 2018, Europe's
biggest games conference, will mark the browser game's first appearance.

"Game of Thrones Winter is Coming is the embodiment of our
globalization strategy: we pursue the world's top resources and
partners, and keep high-quality standards for the development and
publishing of games" Said Liu Wangqin, Vice President of YOOZOO and head
of GTarcade at Gamescom 2018. "Yoozoo values the culture and reputation
of Game of Thrones. Through in-depth research and industry-leading
technology, we aim to bring fans of the series a game that will live up
to their expectations."

A global pre-registration event for Game of Thrones Winter is Coming
is now open where players can get access to rewards upon release.

About YOOZOO Games:

YOOZOO Games is a global entertainment company specializing in game
development and distribution. The company is headquartered in Shanghai
with offices in London, Berlin, Hong Kong, Singapore, and other major
cities. Since its founding in 2009, YOOZOO has launched a multitude of
highly successful products such as Legacy of Discord – Furious Wings and
League of Angels, and has forged a strong global distribution network.


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About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home
Entertainment, Inc., is a premier worldwide publisher, developer,
licensor and distributor of entertainment content for the interactive
space across all platforms, including console, handheld, mobile and
PC-based gaming for both internal and third party game titles.

About HBO Licensing & Retail:

HBO Licensing & Retail, a division of Home Box Office, Inc., partners
with best-in-class licensees around the world to give HBO's global
audience new and exciting ways to engage with their favorite shows. The
division leverages iconic, award-winning HBO programs such as Game of
Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos,
Big Little Lies, True Blood and more to create officially licensed
consumer products, innovative merchandise programs, retail activations
and live immersive experiences. HBO Licensing & Retail works across a
broad range of product categories, including collectibles, apparel,
publishing, live branded experiences, digital gaming, fashion and beauty
collaborations, luxury accessories, and beyond. Officially licensed HBO
merchandise can be purchased in retail stores around the world, online
in the US at,
and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd
and 6th Avenue in New York City.

About Game of Thrones:

Based on George R.R. Martin's acclaimed book series, A Song Of Ice
and Fire
, the Emmy® Award-winning HBO series Game of Thrones
follows kings and queens, knights and renegades, liars and noblemen who
are engaged in a deadly cat-and-mouse game for control of the Seven
Kingdoms of Westeros. The epic series' storylines of treachery and
nobility, family and honor, ambition and love, and death and survival
have captured the imagination of fans globally and made it one of the
most popular shows on television.

Game of Thrones series title and artwork © 2018 Home Box Office, Inc.
All Rights Reserved. HBO and related trademarks are the property of Home
Box Office, Inc. Under license to WB Games

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