Market Overview

MTV to Harness the Power of Friendship with Its First-Ever Midterm Election Campaign "+1 the Vote," Debuting in Tonight's VMAs


All-New Registration Tool Enables Young Voters to Identify and
Activate Unregistered Friends

MTV to Supercharge Youth Participation Through More Than 1,000
Election Parties Across All 50 States

In tonight's VMAs, MTV will harness the power of friendship and unveil "+1
the Vote
," its first-ever voter campaign to ignite the most powerful
voting bloc in the country for the midterm elections.

Based on research which suggests that social influence is a strong
motivator in voter turnout, the cornerstone of the campaign is the +1
the Vote Registration Tool
, a first-of-its-kind digital experience
which will allow young people to register to vote, identify which of
their friends aren't registered to vote, and encourage them to register
and join them at the polls on November 6th. Additionally, MTV
will encourage its audience to vote together by supercharging youth
participation with more than 1,000 parties and events at the polls
across all 50 states.

"Our audience relies on their friends in both the smallest and most
meaningful moments in their lives," said Chris McCarthy, President of
MTV. "+1 the Vote is designed to draw on the power of friendship to turn
out the youth vote and impact this critical midterm election."

"+1 the Vote" will launch in tonight's 2018 VMAs with an all-new promo
spot introducing the campaign, a website, and the +1 the Vote
Registration tool. In the months leading up to the elections, "+1 the
Vote" will expand to include content across MTV, its digital platforms,
social channels; ongoing coverage from MTV News; and partnerships with
leading artists and activists. MTV worked with a number of non-partisan
organizations to bring "+1 the Vote" to life, including the Ford
Foundation, Alliance for Youth Organizing, CIRCLE, part of Tisch College
at Tufts University, Democracy Works's TurboVote and #VoteTogether.

"+1 the Vote" was developed based on MTV/AP-NORC research showing that
young people feel a renewed sense of empowerment in their ability to
impact politics — 48% of 15-22-year-olds feel they have at least
some effect on the government, up from 33% in March – and that
friendship is a powerful driver of voter turnout. Additional MTV
research found that 76% of young people think inviting friends to
the polling station is an effective way to encourage others to vote,
while 70% think posting about voting on social media is also

for more information.

About MTV:

MTV is the leading youth media brand inspired by music, in nearly 180
countries and 450 million homes around the world, connecting with over
350 million fans across all social media platforms. A unit of Viacom
Inc. (NASDAQ:VIAB, VIA)), MTV operations span cable and mobile networks,
live events, and the new MTV Studios unit which produces original and
reimagined content for SVOD and linear networks based on MTV's library
of over 200+ youth titles and franchises.


MTV/AP-NORC "Youth Political Pulse" Wave 1: 2/22-3/9/18; Wave 2:
4/23-5/9/18. Approximately 1000 15-34 year olds.
Political Pulse" Wave 2: 4/23-5/9/18. Approximately 1000 15-34 year olds
MTV Midterms Poll, August 2018, 1000 18-34 year-olds MTV Midterms Poll,
August 2018, 1000 18-34 year-olds

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