Market Overview

Provenance Vineyards Unveils Napa Valley-Inspired Mural By SF Bay Area Artist Heather Day


, a leader in Rutherford, Napa Valley winemaking, known for
crafting small-lot Bordeaux varietal wines, unveils a new,
one-of-a-kind, must-see mural, in partnership with internationally
acclaimed San Francisco-based abstract contemporary artist, Heather
. Officially unveiled on August 20, 2018, the earth-toned mural
graces the 30x50 ft. exterior of the winery tasting room entrance wall.
Transforming the exterior of the building into a piece of art that
evokes the renegade spirit of Provenance, as well as capturing
inspiration from Napa Valley's treasured natural landscape. Visitors and
guests now have the unique opportunity to lounge on the newly renovated
outdoor patio terrace, taste Provenance wines, play lawn games, and
enjoy the bounty of wine country, alongside Heather's beautiful
artistry. For high-res images of the mural, see here.

This press release features multimedia. View the full release here:

Provenance Vineyards x Heather Day Mural (Photo: Grace Sager)

Provenance Vineyards x Heather Day Mural (Photo: Grace Sager)

To celebrate the mural debut, Provenance Vineyards is also launching a
brand new tasting experience inspired by the collaboration with Heather
Day. Starting August 25, 2018 until November 25, 2018, guests will have
the opportunity to enjoy the mural and give back to the local community
thanks to these original offers:

  • For an all-inclusive outdoor visit, guests can "Rent-A-Picnic" from
    Provenance, which includes a picnic blanket and a dedicated space in
    which to enjoy the experience. Customers will also walk away with
    their own cheese board, cheese knives, GoVino glasses, and tote.
    Guests will simply need to bring along their favorite picnicking
    snacks, while Provenance will offer a range of wines to accompany your
    bites. "Rent-A-Picnic" is available for $50.
  • Provenance is also excited to announce a partnership with Creativity
    , San Francisco's premier visual arts nonprofit for
    artists with developmental disabilities. Provenance will donate 25% of
    the proceeds from "Rent-A-Picnic" to support the Creativity Explored

Artist Heather Day is known for creating abstract works that are
informed by sensory interpretations, bridging the thoughts between what
is known and how something is felt. Inspired by the beauty of the
surrounding environment, Heather's intention for this piece, was to
craft a design that would blend harmoniously with the natural elements
of earth, sky, water and flora. Speaking of her work, Heather says, "On
my first visit to Provenance Vineyards, I was immediately taken in by
the beauty of the Napa Valley landscape and I wanted to honor those
elements in the mural design. There's an incredible peace and
tranquility here, an inner stillness that one can enjoy when visiting
this special place, so I wanted to translate that feeling visually into
the colors and patterns I chose. I personally feel deeply rooted to
Northern California, being based in San Francisco, so I was honored at
the opportunity to give back to this community by creating a lasting
imprint that will enhance this place for many years to come."

David Galzignato, General Manager and Senior Winemaker at Provenance
Vineyards said, "For me, winemaking and artistry go hand in hand, so
partnering with Heather was the perfect match. I bring an urban, outside
the box approach to how I craft our wines, combining modern techniques
with an appreciation for well-established techniques, and the same could
be said for Heather and her style of abstract art." He went on to say,
"Honoring our sense of place is at the heart of everything we do and
Heather has perfectly captured this for us. We focus on a "vineyard
first" or "farming first" approach with impeccable attention to detail,
ensuring the highest quality wines are produced. Going against the grain
and doing things differently makes us unique at Provenance. We're
certainly not afraid to stand out, to be different, or to be the first
to try something new. Creating a unique experience for our guest that
delivers the luxury promise of Napa without feeling ostentatious or
snobbish is our aim and what drew us to Heather's natural, sensory

Provenance is also collaborating with Stylist Bianca
for an interior redesign slated to be fully complete in
September 2018. The tasting room's new look and feel will seamlessly
pair with the Heather Day mural, and include a special time-lapse film
showcasing Heather painting the mural from start to finish. For more
information on Provenance Vineyards, visit
or follow @ProvenanceWine on Instagram
and Facebook.

Editor's Notes
Provenance Vineyards

Founded in 1999, Provenance began with the ambition of creating unique
wines that perfectly capture the region's sense of place, or terroir -
the soils, microclimates and exposures of each grape that manifest as
rich aromas, flavors and textures. The name Provenance, taken from the
French word for "origin" or "source," is the true identity of a wine.
The winemakers at Provenance believe great wines are made from great
vineyards and their mission is to craft wines from vineyards that show
unique and exceptional qualities. Located in Rutherford in the heart of
Napa Valley, vineyard sourcing and the Cabernet Sauvignon-led portfolio
are second to none. Because Provenance Matters.

Heather Day

Heather Day is a San Francisco-based artist known for her abstract
paintings, adorned with striking colors, emphatic strokes and rhythmic
marks. She creates profound pieces that speak to her sensory
interpretations of her surroundings. Heather has won numerous awards
including The Chicago Academy For the Arts: Visual Arts Leadership
Award, and her work has been featured in various locations including
Facebook Inc., Youtube HQ and Snapchat HQ. Her mural at Provenance is
very much inspired by the history of the surrounding valley, as much as
the origin story of Provenance Vineyards.

Creativity Explored

For the past 35 years, Creativity Explored has given artists with
developmental disabilities the means to create and share their work with
the community, celebrating the power of art to change lives. Located in
the vibrant cultural and dining corridor that transverses San
Francisco's Mission District, Creativity Explored provides a supportive
studio environment to 135 artists, including individualized instruction
from mentoring artists, quality supplies, and professional opportunities
to exhibit and sell their art. The organization establishes these
artists' work as an emerging and increasingly important contribution to
the contemporary art world. Founded by Florence and Elias Katz in 1983,
Creativity Explored has expanded to two locations: the main gallery and
studio on 16th Street in San Francisco's Mission District, and a second
studio in nearby Potrero Hill. Gallery programming now includes six
exhibitions per year, with more than 10,000 people visiting the gallery
and studio annually.

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