Market Overview

Blizzard Entertainment Brings a Festival of Games and Community Attractions to gamescom 2018


Visitors can play the latest content and take part in activities for
all of Blizzard's game universes in Cologne, Germany, from August 21–25

Blizzard Entertainment will be showcasing its games and celebrating its
community at gamescom 2018 in Cologne, Germany, from Tuesday, August 21,
to Saturday, August 25. Attendees will have the chance to enjoy the
latest playable content and plenty of activities for Overwatch®,
World of Warcraft
®: Battle for Azeroth,
Heroes of the Storm®, StarCraft®
, Diablo® III, and Hearthstone®
at the Blizzard booth in Hall 7 of the Koelnmesse. There's also a full
stage schedule, beginning with the unveiling of new content for Overwatch
on Wednesday, August 22.

A calendar of main stage activities can be viewed on the new "Blizzard
at gamescom" website (
and mobile application, available on the App
and the Google
Play Store
. The site and app also feature a catalog of merchandise
that can be purchased at the Blizzard store in Hall 5, including some
brand-new and convention-exclusive items, and visitors can create a
personal wishlist in advance to facilitate their shopping experience.
Some items from the gamescom collection can also be purchased directly
on the European
Gear Store

In addition, the Blizzard at gamescom app allows attendees at the event
to take an Augmented Reality tour of the Blizzard booth for the chance
to win prizes.

Those who can't make it to gamescom 2018 in person can watch the daily
Blizzard at gamescom show via the website
starting at 5:00 p.m. CEST Wednesday, August 22, through Friday, August
24, and 4:00 p.m. CEST on Saturday, August 25. Hosted by actor and
presenter Naomi Kyle and well-known YouTuber Mark "Turps" Turpin, the
show will include live-streamed and pre-recorded content, with
spectators having the ability to change camera angles.

Visitors to the Blizzard booth at gamescom will be able to experience
the following playable content and activities:


  • Blizzard is kicking off the first public day of gamescom 2018 with the Overwatch:
    New Content Reveal
    on the main stage starting at 11:15 a.m. CEST
    on Wednesday, August 22. Followed by the new content reveal will be
    the European premiere of a new Overwatch animated short, which
    will also be available to view on YouTube.
  • German Overwatch World Cup 2018 team members will battle participants
    from the audience in Lúcioball showmatches live on stage on Thursday,
    Friday, and Saturday for the Overwatch: Lúcioball Challenge.
  • Overwatch heroes D.Va, Lúcio, and Brigitte will come to life as
    their voice actors perform on stage in the Overwatch: German Voice
    Actors Panel
    at 11:00 a.m. CEST on Friday, August 24, followed by
    a signing session.
  • Attendees at gamescom will be able to enjoy some fun in the sun at the
    Blizzard booth with Summer Games-themed activities, including custom
    surfboards, face painting, community Lúcioball tournaments, a working
    Pachimari claw machine, and more.

World of Warcraft

  • World of Warcraft: Battle for Azeroth will be playable on 80
    gaming stations at the Blizzard booth, where visitors can enjoy a solo
    experience with the Siege of Lordaeron in-game event and group up with
    friends at gamescom for the Island Expeditions feature.
  • World of Warcraft cosplayers will show off creations inspired
    by the latest expansion on stage and via live stream during the Battle
    for Azeroth: Cosplay Showcase
    at 6:15 p.m. CEST on Friday, August
    24, followed by the reveal of the third and final episode in the Warbringers
    series of animated shorts—the tale of Azshara, Queen of the Naga.
  • Top German guilds Aversion and Set Sail For Fail will face off in
    Island Expeditions live on stage during three rounds of the Battle
    for Azeroth: Island Expeditions Showcase
    on Wednesday, Thursday,
    and Friday.
  • Visitors to the booth will be able to attend a live Darkmoon Faire,
    with activities like an airbrush makeup station, a fortune teller, and
    photo opportunities with the Recruit-a-Friend X-53 Touring Rocket
    mount, as well as renowned European community content creators
    streaming live.

Heroes of the Storm

  • A new Prime Evil wreaks havoc on the Nexus—Mephisto, Diablo II's
    Lord of Hatred and the latest Ranged Assassin in Heroes of the Storm,
    will be playable for the first time at gamescom. His spotlight video
    can be viewed here.
  • The Overwatch-themed Hanamura map is new and improved with an
    emphasis on action-packed team fights, and it's back in the game—now
    dubbed Hanamura Temple, it will be playable by the public for the
    first time at the Blizzard booth during the show. Check out our Hanamura
    Temple video
    to see all of the updates in action.
  • In Heroes of the Storm: Live Drawing with Carbot, Jonathan
    Burton from Carbot Animations will create his wacky rendition of
    Mephisto live on stage at 12:00 p.m. CEST on Thursday, August 23.

StarCraft II

  • It's about time—Tychus Findlay, the latest Co-op Commander for StarCraft
    , will be playable for the first time at the Blizzard booth. His
    spotlight video can be viewed here.
    On Wednesday, August 22, and Thursday, August 23, StarCraft II
    lead co-op designer Kevin Dong will demonstrate the new commander live
    on stage with YouTubers Lowko and Winter in StarCraft: Commander
  • In StarCraft: One vs Many, YouTubers Lowko and Winter will take
    on any audience members who think they have what it takes to defeat
    these pros in a live one-versus-three battle on Saturday, August 25,
    at 3:00 p.m. CEST.

Diablo III

  • Visitors to the Blizzard booth can try their hand at slaying demons
    anytime, anywhere, with anyone—Diablo III will be
    playable on the Nintendo Switch
    console for the
    first time at gamescom.
  • On Wednesday, Friday, and Saturday, a Blizzard artist will be creating
    some diabolical artwork live on stage in Diablo: Live Drawing with
    Chris Amaral


  • In Hearthstone: Puzzle Time!, teams of gamescom audience
    members will race to complete challenges in Hearthstone's new
    Puzzle Labs live on stage on Friday and Saturday at 12:15 p.m. CEST.
    These Solo Adventures for the game's latest expansion, The Boomsday
    , will be released to the public on
    Tuesday, August 21.
  • Hearthstone players can enjoy a brand-new Fireside Brawl,
    available for the first time at gamescom.
  • Visitors can also snap a photo with a giant game board replica from
    the Hearth
    and Home animated short
    , which premiered at gamescom 2017.

In addition to these games and activities, gamescom attendees can head
to Blizzard's main stage for two concerts from the Video Games Live
orchestra on Wednesday, August 22, and Thursday, August 23, at 6:00 p.m.
CEST; the Blizzard Dance Contest on Thursday, August 23, at 3:30
p.m. CEST; and the popular Blizzard Cosplay Contest closing out
the week at 5:00 p.m. CEST on Saturday, August 25. Those watching from
home will be able to see the Video Games Live concert, as well as the
cosplay contest and the Battle for Azeroth: Cosplay Showcase, via live
stream at

For more information about Blizzard at gamescom 2018, visit the website
and follow our social media channels for updates live from the event.

About Blizzard Entertainment

Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®,
the Warcraft®StarCraft®,
and Diablo® franchises, and the multi-franchise Heroes
of the Storm
®, Blizzard Entertainment, Inc. (,
a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry's most critically acclaimed games. Blizzard Entertainment's
track record includes twenty-one #1 games* and multiple Game
of the Year awards. Blizzard®, the company's
online-gaming service is one of the largest in the world, with millions
of active players.

*Sales and/or downloads, based on internal company
records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking
: Information in this press release that involves
Blizzard Entertainment's expectations, plans, intentions or strategies
regarding the future, including statements about gamescom 2018 and the
release date of the Puzzle Labs Solo Adventures for The Boomsday
, are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could cause
Blizzard Entertainment's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Blizzard Entertainment and Activision
Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed
to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current

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