Market Overview

Pacific Life Insurance Company Launches Real-Time Activity Alerts for Financial Professionals

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Those involved in the fast-paced financial services industry understand
the importance of being able to see and access updated contract
information as quickly as possible. The Retirement Solutions Division of
Pacific Life is ensuring financial professionals and broker/dealers are
immediately aware of transactions submitted on their client's behalf the
moment they occur with its newly launched Real-Time Contract Activity
Alerts.

The Real-Time Activity Alert Service is a new feature that alerts
financial professionals when there is a transaction on their clients'
annuity contracts. The service is part of the division's multi-year
project focused on enhancing the customer experience, including getting
more timely information into the hands of financial professionals.

Real-Time Activity Alert notifications include: issuance of new
contracts, additional investments, distributions, key contract changes,
and much more. Additionally, financial professionals have the option to
customize how often they receive alerts. Alerts can be received via text
message or email the moment a transaction is entered into Pacific Life's
administrative systems and will no longer require a call to confirm if a
transaction was received and processed, as it will be immediately shown.

Financial professionals and broker/dealers are excited at having an
innovative tool to stay on top of their clients' contracts. They
understand the benefits to financial professionals and their clients are
significant. This new service eliminates the need to worry about the
status of submitted items, while also allowing them to be made aware of
potentially fraudulent transactions, an area that continues to be a
growing issue in the financial services world.

About Pacific Life

Celebrating 150 years of service, Pacific Life has helped millions of
individuals and families with their financial needs through a wide range
of life insurance products, annuities, and mutual funds, and offers a
variety of investment products and services to individuals, businesses,
and pension plans. Whether your goal is to protect loved ones or grow
your assets for retirement, Pacific Life offers innovative products and
services that provide value and financial security for current and
future generations. Pacific Life counts more than half of the 100
largest U.S. companies as its clients. For additional company
information, including current financial strength ratings, visit www.PacificLife.com.

Pacific Life refers to Pacific Life Insurance Company and its
affiliates, including Pacific Life & Annuity Company. Client count as of
June 2018 is compiled by Pacific Life using the 2018 FORTUNE 500®
list.

Insurance products are issued by Pacific Life Insurance Company in all
states except New York and in New York by Pacific Life & Annuity
Company. Product availability and features may vary by state. Each
insurance company is solely responsible for the financial obligations
accruing under the products it issues.

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