Market Overview

Get Ready to Celebrate Tooth Fairy Day!


Keep kids smiling with these tips from

Many American children have been visited by the tooth fairy – generally
envisioned as a Tinkerbell-type character who gives kids a financial
reward in exchange for their baby teeth. In fact, the tooth fairy is so
popular that there are two "national days" honoring this tradition:
August 22 and February 28.

According the Original Tooth Fairy Poll, the fairy's dental payouts are
a good indicator of the economy. During the most recent recession, the
average payment per tooth in the U.S. was $1.50. Now kids are getting
$4.00 to $5.00 for each lost tooth.

Children typically have about 20 baby teeth, so at $5.00 per tooth the
fairy's total payout over the six or seven years of primary tooth loss
adds up to $100 per child.

About 85% of American kids are visited by the tooth fairy. Elsewhere in
the world, children expect a visit from the Tooth Rodent.

In many Spanish-speaking cultures, he is known as "Ratóncito
" or "El Raton de Los Dientes" or "el Ratón," for short.
Italian children anticipate visits from the "Topolino dei denti da
latte," (Baby Teeth Mouse). French children call him "La Petite Souris,"
(Little Mouse) and he appears in French folktales as early as the 17th

America's own Tooth Fairy was not really fully established in the U.S
until the 1940s. The very first print mention – in a children's play
- only dates back to 1927.

Regardless of one's traditions, it is important to teach
how to take care of their teeth properly.

"Instilling good oral hygiene habits early on – including regular
checkups – absolutely helps avoid future dental issues and expensive
restorative procedures in the future. Going to the dentist is like
putting money in the bank," said Bill Chase, senior vice president of
marketing for
offers the following tips to help ensure kids' smiles stay healthy:

Start early: Speak to a dentist to learn how to brush a baby's
teeth. Experts recommend starting brushing as soon as the first baby
tooth erupts. Make sure to use an extremely soft toothbrush (or a
prewashed, soft piece of cloth) and the tiniest bit of toothpaste.

Enforce the two-minute rule: Make sure your kids know that a
proper brushing requires two full minutes. There are smart toothbrushes,
and apps, that provide a fun way of timing tooth brushing sessions (and
keep the kids engaged and entertained).

Be gentle: Make sure that your kids know that aggressive teeth
scrubbing can wear down enamel and cause gum inflammation.

Visit the pros: Dental professionals can teach children the
right way to brush and floss. And seeing the dentist and hygienist
regularly is essential for preventing dental disease.

Set a good example: Kids take their cues from the adults around
them. If they see parents/caretakers skipping dental visits, they'll
assume oral hygiene really is not that important – or that it is just
kid stuff.

If budgets are too tight to afford dental care for everyone in the
family, consider joining a dental savings plan. Members get 10-60% off
the cost of dental care – from preventive to restorative treatments
(including braces) from a nationwide network of more than 100,000
dentists. Find out more by visiting

About, founded in 1999, is a leading dental and health savings
online marketplace in the U.S., helping more than a million people to
affordably access quality healthcare services. Our mission is to empower
consumers with the tools, information, and services that they need to
live happier, healthier lives.

View Comments and Join the Discussion!