Market Overview

Bella Hadid Headlines True Religion's Latest Campaign

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True Religion has tapped Bella Hadid to be the face of the brand. The
supermodel embodies all things True Religion, past, present and future;
iconic, edgy and everlasting.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180820005283/en/

Bella Hadid Headlines True Religion's Latest Campaign (Photo: Business Wire)

Bella Hadid Headlines True Religion's Latest Campaign (Photo: Business Wire)

An inherit fan of the brand, Bella was the natural choice to meld the
iconic essence of the brand with the modern view of its future. An
all-star team was assembled including photographer Boo George, stylist
Mimi Cuttrell, and hair and makeup duo Jen Atkin and Mary Phillips to
create imagery and complementary looks that usher True Religion into a
new era that honors the heritage of the brand.

A quintessential, confident LA girl with roots at home and abroad,
Bella's voice was not only an inspiration, but an integral part in
imagining this campaign, envisioning the brand through her eyes for the
next generation of True Religion fans.

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