Market Overview

IZEA Announces Creator Relationship Management (CRM) Features in IZEAx


New set of features provide automated, organization-wide relationship
management for influencer and content activations

, Inc. (NASDAQ: IZEA),
operator of IZEAx®, the premier online marketplace connecting brands and
publishers with influential content creators, has announced the launch
of new creator relationship management (CRM) features designed to help
marketers manage relationships with influencers and content creators at
an organization level.

"What Salesforce did for managing customers and prospects, we aim to do
for discovering and managing creators and influencers," said Ted Murphy,
Founder and CEO of IZEA Worldwide. "In addition to operating a
marketplace of diverse creators and facilitating transactions and
payments therein, we now make it easier to manage the overall
relationship as well. These new CRM capabilities allow users in a
marketer's organization to collaborate with each other in selecting and
managing creators for campaigns directly within the IZEAx platform. It
helps break down internal knowledge silos and tribal knowledge within
brands and agencies by establishing a shared repository of data. Our
goal is to have IZEAx become the system of record for all influencer
relationships that agencies and brands manage on a global basis."

IZEAx CRM allows marketers to manage detailed information about creators
directly from their profiles. This data stays private to each marketer's
organization, allowing other members of their organization to quickly
and contextually be informed of past engagements. The CRM functionality
is integrated into IZEAx's content workflow, Unity Search, Unity Lists,
and ContentMine.

"Large brands and marketing agencies need efficient ways to communicate
internally about creators," said Chris Staymates, Vice President of
Engineering of IZEA Worldwide. "For most brands, that information is
currently managed with decentralized systems that aren't associated with
live campaign data, content, or social metrics. The CRM feature set
allows marketers to access and disseminate information with other
stakeholders that could be critical to the success of a campaign or
project. ‘Did we have a good experience with this creator last time?
Which one of our products do they prefer?' These are the types of
qualitative questions that IZEAx can now store and answer for an

The CRM features are available for all IZEAx partners today. To learn
more, or to schedule a demonstration, visit

About IZEA

IZEA operates IZEAx, the premier online marketplace that connects
marketers with content creators. IZEAx automates influencer
marketing and custom content development, allowing brands and agencies
to scale their marketing programs. IZEA influencers include everyday
creators as well as celebrities and accredited journalists. Creators are
compensated for producing unique content such as long and short form
text, videos, photos, status updates, and illustrations for marketers or
distributing such content on behalf of marketers through their personal
websites, blogs, and social media channels. Marketers receive
influential content and engaging, shareable stories that drive
awareness. For more information about IZEA, visit

Safe Harbor Statement

This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements, and terms such as "anticipate," "expect,"
"aim," "intend," "hope," "believe," "may," "will," "should," or other
comparable terms, are based largely on IZEA Worldwide's expectations and
are subject to a number of risks and uncertainties, certain of which are
beyond IZEA Worldwide's control. Actual results could differ materially
from these forward-looking statements as a result of, among other
factors, competitive conditions in the content and social sponsorship
segment in which IZEA operates, failure to popularize one or more of the
marketplace platforms of IZEA and changing economic conditions that are
less favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information contained
in this release will in fact occur.

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