Market Overview

JBL® Cranks Up the Star Power for Second-Annual JBL Fest


Pitbull and Ellie Goulding headline three days of epic concerts,
exclusive events and celebrity appearances, making for an unforgettable
experience in iconic Las Vegas

Cue feelings of exhilaration and excitement. This fall, the party
capital of the world will once again bring together celebrities,
musicians, customers, and consumers from around the globe for the
ultimate brand experience: JBL
. This year it's back, and it's bolder than ever.

This press release features multimedia. View the full release here:

Taking place October 17th-19th, entertainment will
be everywhere. Some of the most talented artists, industry influencers
and athletes will come together to create this star-studded event.
Hosted by actress and model Olivia Culpo, this year's lineup includes
epic music performances from Pitbull, Ellie Goulding, Tinie Tempah, and
DJ Tigerlily and appearances by Priyanka Chopra, Quincy Jones, AR Rahman
and many more.

Last year's event was truly the first of its kind – an immersive
three-day JBL experience drawing guests from all over the globe,
alongside epic performers and entertainers like Demi Lovato, DNCE, Flo
Rida, Kate Upton and more. Jam-packed with iconic music performances and
VIP experiences, the second-annual JBL Fest promises to give fans even
more opportunities to celebrate the moments elevated by JBL sound. To
see more about what to expect, view the official event
video here

"JBL Fest is such a unique way for our biggest fans to truly live the
brand and experience the energy that makes JBL so unique," said Ralph
Santana, Chief Marketing Officer at HARMAN. "In addition to putting on a
truly legendary experience for thousands of consumers, it gives us an
opportunity to connect with some of our most important brand
loyalists—our customers, retailers and partners."

Olivia Culpo will play host to all three days of unforgettable JBL Fest
moments, including:

  • JBL Platinum Party Hosted by Quincy Jones & The Recording Academy: The
    week kicks off with an exclusive, VIP event hosted by the musical icon
  • JBL LIVE!: Guests can expect to turn up the volume with
    thrilling performances by pop star Ellie Goulding and Tinie Tempah
  • JBL Sound Splash Feat. Pitbull: The SLS Foxtail Pool will come
    alive when Mr. Worldwide himself takes the stage alongside DJ
    Tigerlily in a finale of monumental proportion

One grand prize winner will score the ultimate VIP package-- check out
the exclusive sweepstakes at
for the chance to win an all-expenses-paid trip for the entire
crew to experience this iconic event first-hand. In addition to the
grand prize, JBL swag will be handed out daily, so fans won't want to
miss out on the opportunity to score big. Local Vegas fans should keep
an eye out for ticket giveaways closer to the event.

Looking to follow the experience? Keep an eye on #JBLFest and witness
the larger-than-life moments in real-time.

Follow HARMAN online


JBL creates the amazing sound that shapes life's most epic moments. From
iconic events like Woodstock, concerts at Madison Square Garden and
games at Yankee Stadium—to weekend road trips or beach barbecue—JBL
sound makes each moment unforgettable.


HARMAN International (, a wholly-owned subsidiary of Samsung
Electronics Co, LTD., designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide,
including connected car systems, audio and visual products, enterprise
automation solutions; and services supporting the Internet of Things.
With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®,
Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles,
musicians and the entertainment venues where they perform around the
world. More than 25 million automobiles on the road today are equipped
with HARMAN audio and connected car systems. Our software services power
billions of mobile devices and systems that are connected, integrated
and secure across all platforms, from work and home to car and mobile.
HARMAN has a workforce of approximately 30,000 people across the
Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned
subsidiary of Samsung Electronics.

© 2018 HARMAN International Industries, Incorporated. All rights
reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are
trademarks of HARMAN International Industries, Incorporated, registered
in the United States and/or other countries. AKG is a trademark of AKG
Acoustics GmbH, registered in the United States and/or other countries.
Features, specifications, and appearance are subject to change without

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