Market Overview

Zebra Technologies Introduces New Healthcare Specialization Program for Channel Partners


Program provides tools to drive sales, differentiation and overall
business growth

Technologies Corporation
 (NASDAQ:ZBRA), an innovator at the edge of
the enterprise with solutions and partners that enable businesses to
gain a performance edge, today announced a vertical specialization for
healthcare technology providers in North America, Latin America and
parts of Asia-Pacific. The new Healthcare Specialization Program,
developed as a strategic component of the Zebra® PartnerConnect
Program, recognizes partner expertise and investment in healthcare
technology solutions. It also provides qualified members with
competitive differentiation and benefits that empower business growth
and development.

The multi-tier program is designed for healthcare technology providers
with proven success selling Zebra's healthcare solutions. These include mobile
, barcode
, printers,
and barcode
label supplies
. Within this portfolio, Zebra was recently honored
with two 2018 MedTech Breakthrough Awards including "Best Overall
mHealth Hardware" for its TC51-HC
mobile computer
and the "Best Healthcare Network Security Solution"
for its LifeGuard
for Android™ security solution.

Qualified Healthcare Specialization Program members will have access to
unique benefits including: growth incentives, strategic go-to-market
support, more discounts on select healthcare products, qualified leads
generated through Zebra marketing campaigns, increased channel account
management and planning, as well as a customizable logo recognizing
their expertise in the industry.

"Clinical mobility solutions are a growing segment in the healthcare
landscape, and medical facilities are increasingly investing in
technologies that enhance patient care and optimize workflows performed
by doctors, nurses and clinician support staff," said Bill Cate, Vice
President of Global Channel Strategy, Zebra Technologies. "We recognize
the value and contribution of our partners dedicated to the healthcare
industry, and the launch of this program signifies our commitment to the
growth of these specialists."

The Healthcare Specialization Program enables Zebra's ecosystem of
partners to compete more effectively in the healthcare market and to
extend the benefits of using innovative devices and solutions to more
medical providers globally. Ultimately, technology designed for better
connectivity and efficiency helps healthcare organizations lower costs
and improve the quality of patient care.

"Today's competitive healthcare landscape calls for solution providers
to differentiate themselves by providing assistance in increasing
patient safety, driving patient loyalty and reducing operating costs,"
said Mike Shields, CEO of Identisys. "We are excited to participate in
Zebra's new Healthcare Specialization program and believe the
competitive differentiation and benefits offered will help us continue
to grow while providing our joint customers with innovative solutions
that help improve the quality of care."


  • Zebra's Healthcare Specialization Program gives qualified healthcare
    technology providers access to a variety of business-building,
    differentiated benefits such as growth incentives and increased
    channel account management, sales, marketing and technical support.
  • Enrolled program members are given exclusive tools to provide
    solutions to increase their sales and improve customers' return on
    investment (ROI). Partners also receive personalized support to
    continue developing their business, tap into new opportunities and
    gain greater differentiation in the healthcare industry and
    PartnerConnect program.
  • The new PartnerConnect specialization program will be available for
    healthcare technology providers in North America, Latin America and
    parts of Asia Pacific like Australia, New Zealand, India, South Korea
    and Southeast Asia.


Zebra (NASDAQ:ZBRA) empowers the front line of business in
retail/ecommerce, manufacturing, transportation and logistics,
healthcare and other industries to achieve a performance edge. With more
than 10,000 partners across 100 countries, we deliver industry-tailored,
end-to-end solutions that intelligently connect people, assets and data
to help our customers make business-critical decisions. Our
market-leading solutions elevate the shopping experience, track and
manage inventory as well as improve supply chain efficiency and patient
care. Ranked on Forbes' list of America's Best Employers for the last
three years, Zebra helps our customers capture their edge. For more
information, visit
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