Market Overview

First-of-Its-Kind 'Mickey: The True Original Exhibition' Announced to Celebrate Mickey Mouse's 90th Anniversary in New York City This Fall


Commemorative Products Hit Shelves Today, Kicking Off 90-Day
Countdown to Mickey's 90th

Disney Parks to Honor Mickey and Minnie During World's Biggest Mouse

Disney today announced that ‘Mickey:
The True Original Exhibition
,' an interactive art exhibit, will open
in New York in honor of the 90th anniversary of Mickey Mouse.
To begin the 90-day countdown, new brand and product collaborations
spanning fashion, food, consumer electronics, toys, accessories and more
are now available worldwide.

This press release features multimedia. View the full release here:

"Mickey: The True Original Exhibition" creative concept computer rendering. (Photo: Business Wire)

"As Walt said, ‘I only hope that we never lose sight of one thing—that
it was all started by a mouse'," said Bob Chapek, Chairman of Disney
Parks, Experiences and Consumer Products. "From ‘The True Original
Exhibition' to a year-long celebration in our parks around the world, we
are honoring the deep connection that families and fans have made with
Mickey and Minnie Mouse for nearly a century."

‘Mickey: The True Original Exhibition' is an immersive, pop-up art
exhibition inspired by Mickey's status as a ‘true original' and his
global impact on popular culture and art. From his beginning in black
and white in Steamboat Willie to the technicolor world of more
than 100 cartoon shorts, exhibition guests will step into an
unforgettable journey of Mickey moments reimagined.

"We hope guests will enjoy the exhibition's larger-than-life multimedia
art installations, photo-worthy experiences and even a few surprises,"
says Ken Potrock, President, Consumer Products Commercialization, Disney
Parks, Experiences and Consumer Products. "We've partnered with the best
muralists, sculptors, artists and designers to create original works
that convey Mickey's optimism and imagination."

Curated by designer Darren Romanelli, the exhibit will feature exclusive
original artwork from contemporary artists including Kenny Scharf,
Amanda Ross-Ho and Shinique Smith, with more artists to be announced in
the coming weeks. The experience will captivate the senses to surprise
and delight guests, evoking the inspiration, creativity, and true
original spirit of Mickey Mouse.

Romanelli is an LA-based designer and creative director known for
creating series of customized, limited-edition clothing, furniture, and
collectibles under the DRx moniker. "To me, Mickey is reminiscent of
everything good from my childhood," said Romanelli. "As I've come into
my own as a designer, I feel a true sense of passion for this project.
Every inch of the experience - from the artists participating to the
different mediums featured to the building layout - was thought through
with a level of detail and creativity we could only achieve with Mickey
Mouse as our muse."

About "Mickey: The True Original Exhibition"

Running from November 8, 2018 – February 10, 2019, ‘Mickey: The True
Original Exhibition' will be open Tuesday-Sunday from 10 a.m. to 8 p.m.
at 60 10th Avenue, New York. Tickets are available for $38
per person at

The 16,000-square-foot interactive experience will feature original work
from renowned and emerging contemporary artists. Before the official
opening in November, three artists will preview their installations in
three pop-up locations across the country. The installations pay tribute
to three iconic pieces of Mickey Mouse merchandise that have withstood
the test of time – the Mickey Mouse watch, tee-shirt, and plush.

  • Kenny Scharf - Scharf rose to prominence in the early 1980s as
    a New York street artist and muralist. His interdisciplinary practice
    consisted of design, sculpture, installations, performance and video
    as well as painting. From now until September 1, Kenny's installation
    will be on display at the Minnesota
    Street Project
    , located at 1275 Minnesota St in San Francisco.
    Inspired by one of Disney's first licensed products, the Mickey Mouse
    watch, this Cosmic Cavern is an immersive, day-glo, fluorescent black
    light world. Kenny Scharf's work is a surreal journey into his
    personal connection with the character and the timelessness of both
    Scharf and Mickey's contributions to visual culture. Fans at home can
    experience a 360° tour of the installation at
  • Amanda Ross-Ho - Ross-Ho is a Los Angeles-based artist who has
    exhibited widely, both nationally and internationally including solo
    exhibitions at Cherry and Martin and The Museum of Contemporary Art
    Los Angeles. She has presented large-scale commissioned public work at
    The Museum of Contemporary Art in Chicago, City Hall Park New York
    City and the Parcours Sector of Art Basel Switzerland. She will create
    a large-than-life classic Mickey tee to be on display during Art Expo
    in Chicago in September.
  • Shinique Smith - Known for her monumental sculptural works of
    bundled fabric and clothing, and her exuberant calligraphic collaged
    paintings, Smith has been featured in exhibitions and collections of
    prestigious venues such as Brooklyn Museum, Denver Art Museum, LACMA,
    MFA Boston, The Frist Center, Kemper Museum and The Whitney Museum
    among others. Shinique's installation will honor the impact of the
    Mickey Mouse plush through decades and will be on display in Los
    Angeles in October.

For details on the exhibition and behind-the-scenes content, visit
and follow @MickeyTrueOriginal on Instagram with #MickeyTrueOriginal.

New Mickey Mouse 90th Anniversary Product

New collections launching this week and beyond include collaborations
with fashion and footwear brands like Forever 21 and Vault
by Vans
, luxury candy boutique Sugarfina, Brooklyn-based ice cream
company Ample Hills Creamery, along with new capsule collections
available exclusively at Disney stores and,
commemorative titles from Disney Publishing Worldwide, a line of plush
and toys by Just Play and a new Mickey Mouse Brickheadz figure from
LEGO. Earlier this year, Target released a Mickey Mouse collection that
spanned apparel for the entire family, treats for pets, toys, summer
entertaining pieces, bedding, beach and beauty gear and more, and just
last month Marc Jacobs released a series of pieces all inspired by the
world's most iconic mouse.

Walt Disney Animation Studios will celebrate Mickey's cartoon legacy
with the release of "Celebrating Mickey" featuring 13 classic short
films on Digital and Blu-ray on 10/23.

Celebrations at Disney Parks & Resorts

Disney Parks & Resorts will also celebrate Mickey's 90th birthday with a
series of events at all sites around the world, including World's
Biggest Mouse Party – a limited-time, global celebration of Mickey and

  • Walt Disney World Resort in Florida will celebrate Mickey's birthday
    from November 16-18 with special merchandise and food & beverage items
    as well as the chance for guests to celebrate at Magic Kingdom
    Park during the Move It! Shake It! Dance & Play It! Street Party, sing
    "Happy Birthday" along with the Dapper Dans on Main Street, U.S.A.,
    and join in a special birthday dance party at Rockettower Plaza
    Stage in Tomorrowland. Then in 2019, Walt Disney World will continue
    celebrating when World's Biggest Mouse Party comes to the resort.
  • Disneyland Resort in California will host a celebration cavalcade for
    Mickey Mouse on November 18, featuring some of his special friends and
    the Disneyland Band, starting at "it's a small world" and pausing for
    a special moment at Sleeping Beauty Castle before continuing down Main
    Street, U.S.A., to Town Square. The party continues when World's
    Biggest Mouse Party begins at Disneyland Resort in 2019.
  • Disney Cruise Line will join the celebration when World's Biggest
    Mouse Party takes to the seas in 2019.
  • Shanghai Disney Resort will be the first to kick off World's Biggest
    Mouse Party with a brand-new Mickey-themed float at the opening
    ceremony of the Shanghai Tourism Festival on September 15 to
    commemorate the Shanghai launch of World's Biggest Mouse Party. At
    Shanghai Disneyland, a giant birthday card will be installed next to
    "Storytellers" statue, featuring birthday wishes from Mickey's pals.
    From November 16-18, guests will enjoy themed food and merchandise
    offerings as well as the opportunity to sing "Happy Birthday" to
    Mickey just before the nighttime spectacular show each evening, all
    culminating with a special nighttime birthday spectacular at Enchanted
    Storybook Castle on November 18.
  • Hong Kong Disneyland will begin its World's Biggest Mouse Party
    activations on Mickey's birthday, November 18, with commemorative park
    tickets, special food & beverage and merchandise, a hotel room
    overlay and "We Love Mickey" projection show through the end of the
    year. And Hong Kong Disneyland guests will receive special birthday
    stickers, available only on November 18.
  • Tokyo Disney Resort will join the celebration this fall with special
    decorations and merchandise.
  • Disneyland Paris will celebrate the World's Biggest Mouse Party this
    fall and into winter with new holiday season entertainment and special

About Mickey Mouse 90th Anniversary

Since his big-screen debut in Steamboat Willie on November 18,
1928, Mickey has become the global ambassador for The Walt Disney
Company. From the beloved Mickey Mouse Club to today's Mickey
cartoon shorts, Mickey's optimistic outlook and endearing
personality continue to delight fans around the world every day. The
90-year celebration of Mickey will continue across the Company with a
star-studded special on ABC airing November 4, a new season of Mickey
animated shorts on Disney Channel, and more.

Images for download:

About Disney Parks, Experiences, and Consumer Products

Disney Parks, Experiences and Consumer Products is the business segment
of The Walt Disney Company (NYSE:DIS) that brings the magic of Disney's
stories, characters and franchises into the daily lives of families and
fans around the world to create memories that last a lifetime. The
company's iconic travel and leisure businesses include six resort
destinations in the United States, Europe, and Asia; a top-rated cruise
line; a luxurious family beach resort in Hawaii; a popular vacation
ownership program; and an award-winning guided family adventure
business. Disney's global consumer products operations include the
world's leading licensing business; the world's largest children's print
publisher; Disney Store locations around the world; and the shopDisney
e-commerce platform. These experiences are created by Walt Disney
Imagineering, the innovative force responsible for overseeing the
segment's world-class products and experiences — from immersive lands to
interactive toys, and everything in between.

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