Market Overview

Toyota Joins the Network of Employers for Traffic Safety Board of Directors

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The Network of Employers for Traffic Safety (NETS) is pleased to
announce Toyota Motor North America has joined the organization's Board
of Directors.

Toyota's continuous improvement philosophy drives its investment of
$1.0M per hour on research and development for advancements in all areas
of engineering and safety. Toyota and its subsidiaries globally produce
more than 10 million vehicles per year. In North America alone, Toyota
annually produces nearly 2 million vehicles and continues to be an
industry leader in its commitment to building safe vehicles.

"With 10 manufacturing facilities, over 1200 dealerships and 137,000
Toyota and dealership personnel working across the U.S., Toyota looks
forward to collaborating with NETS to help further that commitment to
safety for its customers and society as a whole," said Dave Depew,
General Manager of Fleet Sales at Toyota Motor North America.

"The Board of Directors welcomes Toyota, in particular their Board
representatives Tom DeLuise and Dave Depew, to NETS," said Brian
Sambirsky, NETS Board Chair and GM Land Logistics Safety, Shell. "Toyota
is a global brand that is passionate about improving road safety for
drivers and other road users. Collectively, the NETS Board of Directors
could not be more pleased, and we look forward to collaborating with Tom
and Dave as we work to reduce risk and save lives."

NETS' Board of Directors members are comprised of public and private
sector leaders with a commitment to road safety. They are senior level
leaders who promote NETS' mission and represent businesses and
organizations that have created a proactive safety culture by promoting
traffic safety policies and awareness activities in their workplaces.

Established in 1989, NETS board of director companies are recognized in
the U.S. and around the world for advancing road safety. Toyota joins
current board members Abbott, AmeriFleet Transportation, The Coca-Cola
Company, Chubb, Consolidated Edison, Hess Corporation, Johnson &
Johnson, Liberty Mutual Insurance Group, Monsanto Company, Nationwide
Mutual Insurance Group, Shell International Petroleum Company and UPS.
In addition, the National Highway Traffic Safety Administration (NHTSA)
and the National Institute for Occupational Safety and Health (NIOSH)
serve as federal liaisons to the board of directors.

About NETS

NETS is a 501(c)3 public/private partnership dedicated to improving the
safety of employees, their families, and members of the communities in
which they live and work by preventing traffic crashes that occur both
on and off-the-job.

NETS is a member of the United Nations Road Safety Collaboration, which
provides guidance to the Decade of Action for Road Safety 2011-2020
global initiative. For more information on NETS, visit www.trafficsafety.org.

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